4 New Marketing Fundamentals Impacting the B2B SEO Professional
MARCH 21, 2013
Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Consider immediate engagement metrics as well as long term goals, for purposes of defining quality in content marketing development. The real point is that regardless of how powerful a brand might be, it is unlikely that direct traffic is the only channel sending customers (new and existing), even if that channel is of the highest quality.