Remove BtoB Remove Buying Cycle Remove Channel Remove Long Tail

4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Consider immediate engagement metrics as well as long term goals, for purposes of defining quality in content marketing development. The real point is that regardless of how powerful a brand might be, it is unlikely that direct traffic is the only channel sending customers (new and existing), even if that channel is of the highest quality.

SEO 192

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

The act of using content to generate demand for a complex sale is a long-term proposition. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win. Designing content to answer your buyers differing needs as they work through their buying process will.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) Study: 93% of B2B Marketers Use Social Media Marketing by Social Media B2B The always insightful Adam Holden-Bache reports that according to research from BtoB Magazine , “B2B marketers overwhelmingly favor ‘the big 3′ social media channels, with LinkedIn being the most-used channel (72%).