customer 
Biznology
JULY 19, 2018
Rich agreed to discuss what he and his team have been doing in B2B, and share what they’ve learned in recent years, as business buying behavior evolves. His team has developed a breakthrough approach to delivering a custom communications stream to business buyers based on their particular journeys. Very cool stuff.
KoMarketing Associates
JUNE 29, 2016
From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. BtoB Marketing. Inbound Marketers – For Marketing Professionals.
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KoMarketing Associates
MARCH 6, 2013
Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.
Sales Engine
AUGUST 2, 2017
Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person.
Industrial Marketing Today
JULY 29, 2010
The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Nearly 97% of the respondents viewed customer engagement as very (67%) or somewhat (30%) important. Just 59% of companies now measure customer engagement; 36% do not.
NuSpark Consulting
MARCH 17, 2012
My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at www.icharts.net , and present the trends in an orderly fashion. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.
ViewPoint
DECEMBER 17, 2013
The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. Today''s guest blogger is Ruth P.
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