Trending Articles

Report: Marketing Automation Incentives are Fueling Marketers’ Success

KoMarketing Associates

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research.

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3 Benefits of Achieving Tech Stack Excellence

Reachforce

Your tech stack is the different tools and software that your company utilizes together to help automate processes, increase productivity, and more. Although it can take some time to put together an efficient martech stack , the benefits far outweigh the initial time investment.

An Open Letter to Public Relations Professionals

B2B PR Sense

Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.

How Technology Can Optimize Your B2B Content Marketing Strategy

Marketing Insider Group

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5

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More Trending

[VIDEO] Discover: 5 Must-Have Keys to Get in the Door

DiscoverOrg

I’m Caryn Kopp, Chief Door Opener. And today on DiscoverOrg’s Whiteboard series, we’re going to DISCOVER what I call the Five Planks of Door Opening Success.

Video 156

11 Benefits of Outsourcing Your Content Creation

Marketing Insider Group

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work.

Survey: 97% of Marketers Seeing an Improvement in Performance with Data Use

KoMarketing Associates

As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use.

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Guest post by Bibi Lauri Raven. Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes.

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Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

These Tips Will Help You Make Your Next Trade Show A Success

Act-On

Trade shows can help you generate excitement around your brand and capture leads. Set yourself up for success before, during, and after your next event. Email Events

The Advantages of Adding Marketing Consultants to Your Team

NuSpark

You can be the best in the world at what you do, a leader in your industry and an acknowledged expert in your field, but without customers, you’re just another company struggling to stay afloat.

How to Provide Context in Content Marketing

Marketing Insider Group

Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in.45 seconds.

The Entrepreneur Interview Series #8: John Sundberg, Kinetic Data

Webbiquity

When Steve Jobs and Steve Wozniak founded Apple in Jobs’ garage, they didn’t envision selling phones or online music. Yet those are the company’s biggest revenue generators today. Great companies (and their founders) are adaptive.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Finding the Path to Tech Stack Success

Reachforce

Although you may not be entirely familiar with the term tech stack, it's more than likely that your company still has some kind of tech stack in place. Every marketing team needs some kind of technology to help generate leads, nurture them, segment them out, score them, and more.

Why Email Is Still the King of Customer Engagement

Modern Marketing

So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality.

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How to Structure FAQs for SEO

Marketing Insider Group

You’re scrolling through a website and see a pair of shoes that you’d like to purchase. But you’ve read from reviews that they tend to run small. You’d like to buy them in a smaller size, but what if they’re /too/ small?

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5 Tactics to Improve B2B Lead Quality on LinkedIn

KoMarketing Associates

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With many targeting options, ad formats and goals strategies, creating a plan that is successful takes time and effort.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them.

Office Activities that Spark the Creative Process

Act-On

Are you experiencing a creative rut or trying to avoid burnout? These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Content Corporate

CMOs Need to Balance the Expensive Cost of “Free”

Modern Marketing

There’s no such thing as a free lunch, but that’s easy to forget when the CFO is blowing up your inbox with requests for a leaner marketing plan. How can CMOs defend their operating budgets, while still maximizing opportunities to defend the balance sheet?

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2 Tips to Connect and Build Rapport with People Immediately

Marketing Insider Group

Want to connect better with people on the phone or in person and build rapport today? Over the past few days, I’ve had two readers reach for advice on how to do better outreach. One reader wrote, “never had a role like this before and I’m desperate to succeed and be the best I can […].

Build 161

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Expert Insight: Millennials Show More Eagerness to Connect with Businesses, But Why? [Interview]

KoMarketing Associates

Visual Objects recently conducted a survey of 537 social media users to learn how they prefer to contact companies and forge a relationship with these businesses, and the results were surprising.

8 proven B2B sales lead generation methods

Sales Lead Insights

Drive more sales leads by including these marketing tactics in your B2B lead generation programs. The post 8 proven B2B sales lead generation methods appeared first on Sales Lead Insights. B2B Lead Generation Sales lead generation

Achieve Marketing and Sales Alignment with Your Martech Stack

Reachforce

There are two types of companies. Some companies' sales and marketing teams work together seamlessly and are able to create processes together that streamline the buyer's journey to increase lead generation and conversions. Other companies don't.

Benefits of Marketing Automation for Insurers

Act-On

Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Why Did Google Penalize Your Website?

Marketing Insider Group

The reasons why Google penalized your website are many, but the underlying cause is the same — your website is not working to support Google’s goals of providing high-quality, accurate, and fast results to users. Why should you care if Google penalized your website?

Introducing the New Biznology

Biznology

We are very pleased, honored, and excited to announce the launch of the new Biznology. The Mike Moran Group has been managing Biznology.com since 2004, publishing almost every business day for the past 15 years.

Modern Marketing Blog Influencer Series: 3 Areas Marketers Must Focus on in the Age of the.

Modern Marketing

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.

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