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Beware the Siren Call of Pre-Qualified Leads

The Point

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads.

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Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Industrial Marketing Today

Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports of my its death have been greatly exaggerated.” Here are some stats from the 2016 State of Marketing Report from Salesforce.com.

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Type A Communications

May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true. read more.

How to Get More Search Engine Traffic to Your Landing Pages

Act-On

Smart marketers use landing pages. Because they get more conversions. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

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Blogging Or Vlogging – Which One Is Right for Your Brand?

B2B Marketing Insider

In case you haven’t heard, vlogging is the new blogging. Research shows that businesses are, on average, creating 18 vlogs a month. Yep, vlogs. Sounds like a type of stocky space alien, serves as one of the most powerful tools for engaging your target market and generating leads.

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How often should I blog? Five steps to answering the question

grow - Practical Marketing Solutions

One of the questions I am asked most often is “how often should I blog?” ” So let’s get into that one today. I’ve seen a lot of studies declaring optimum posting schedules but like everything in marketing, the answer is, “it depends.”

The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]

Hubspot

"Being a B2B marketer is a piece of cake," said no one, ever. "A A real walk in the park. Easy-peasy.". The truth is, no marketer has it easy -- but sometimes, it seems like B2B marketers have it especially tough.

Chalk Talks: Using Video Analytics for Smarter Selling

Vidyard

One of the keys to a successful sales team today is understanding as much as you can about your prospective buyers’ interests so you can send them tailored messaging and get a relevant and timely conversation started.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Why Now Is the Time to Dive into Interactive Email Marketing Campaigns

Content Standard

“You’ve got mail!” ” As a message hits your inbox and you receive another push notification, you see the sender is an email marketing list you’ve signed up for, pushing the latest offer.

Introducing the CMO's Guide To Marketing Performance Management

bizible

Learn then execute. Learn then execute. CMOs and marketing leaders today are increasingly trying to close the gap between learning and creating impact through revenue planning and execution.

How to Improve Lead Routing for More Sales

B2B Lead Generation Blog

Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point. LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Did you catch that? Over 25% of marketing-generated leads get assigned to the wrong person.

7 Creative Ways to Generate More B2B Leads

B2B Marketing Insider

Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The #1 Sales Tool I Wish I Had

Vidyard

Back in my day, we didn’t have tools like this. Never mind that “back in my day” was only two years ago—technological innovation moves like lightning.

How to Launch a Customer-Centric Sales Strategy

Modern Marketing

“ We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” ” — Jeff Bezos. Customer Centricity Is More Important than Ever.

Revenue Attribution 101: Tracking, Connecting, and Crediting Marketing Touchpoints to Revenue

bizible

As more and more CMOs of B2B organizations become responsible for driving revenue, it’s becoming necessary for them to adopt a revenue attribution solution. Previously, marketers could be satisfied with generating leads or opportunities and calling it good.

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7 Tips for Using Buyer Personas in Lead Nurturing

Act-On

Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them? What are their pain points? Who are they?

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Five social media courses make one social media strategy meal

Biznology

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course.

Chalk Talks: Generate More Leads with Video

Vidyard

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects.

Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention

Content Standard

I’m a healthcare native. That native status is powerful as a value-based content creator because it means I’ve got an insider’s perspective on the culture and needs of healthcare organizations.

Gartner: Are Your Ready for More Buyers and the IT to Business Shift?

The ROI Guy

More stakeholders than ever are engaged in enterprise buying decisions. According to Gartner, the average enterprise technology buying team now includes more than 13 people !

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

3 Changes Marketers Need To Make To Be Successful 

Modern B2B Marketing

As marketers, we are used to huge expectations, tight deadlines, and high pressure. But now that marketing has gained a seat at the revenue table, marketers are now tasked with goals much more visible to the entire company such as growing revenue.

10 Job Interview Questions to Stop Asking Candidates

Hubspot

When I get a job interview, there's a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare.

From Painful to Productive: Tips for Reinventing Pipeline Reviews

Akoonu

Pipeline Reviews are notoriously painful. In a minute they can transition from a routine meeting to an inquisition that puts sales reps through the wringer. A random survey of your colleagues will tell you nearly everyone involved hates these meetings, or considers them a waste of time.

Learn How to Create an Internal Communications Plan with Pam Didner

Content Standard

In the game known as telephone, one person whispers a message to the person next to him, and the story is then passed along until the last player announces it to the group.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Is Marketing Automation Worth The Cost?

B2B Marketing Insider

Perhaps you’re a grassroots marketer; you’ve been in the industry for quite some time, you understand the lay of the land, and you have a wealth of resources to draw upon as you connect as many people as possible with your products. What’s more, you get results.

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3 Mistakes Field Marketers Make (And, How to Avoid Them)

Modern B2B Marketing

Author: Stacey Thornberry We all make mistakes. Really. Even perfectionists (aka the personality type that’s typically drawn to the field marketing profession). But my motto is, “it’s not a mistake unless you DON’T learn from it” (and then do it again…).

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How to Transform Your Blog Content into Compelling Videos

Hubspot

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube.

Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO

Modern Marketing

Digital marketing can be one of the most effective strategies for your brand to punch through the noise and reach future customers.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results