Trending Articles

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.

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What Does 2019 Hold for Digital Marketing? 9 Agency Owners Bare Their Hearts

Marketing Insider Group

As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again.

Agency 228

Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

“If you can fake sincerity, you’ve got it made” runs the old joke.

Survey: MarTech Now Accounts for 29% of Total Marketing Expenses

KoMarketing Associates

As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Unique Challenges of Manufacturing Content Marketing in 2019

Industrial Marketing Today

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec.

Why marketers are bad at empathy and what to do about it

B2B Lead Generation

No one will ever say “we don’t focus on the customer.” ” But, most marketers are bad at empathizing with customers. Let me explain: Dr. Johannes Huttula did a study with 480 experienced marketing managers.

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More Trending

Persona to person: new research shows the payback of customer personas — but too few marketers are joining the dots

Tomorrow People

Content may be intended for millions, but it’s read by an individual. With statistics from recent research, this infographic shows how personas are keeping it real for content marketers. What creates the more vivid picture in your mind? Metropolitan Male 5-40, blue collar CD2”?

Report: Only 17% of Marketers Measure the ROI of All their Marketing Activities

KoMarketing Associates

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives.

Four Major Obstacles Every Digital Marketing Agency Faces Today

Webbiquity

Guest post by Raul Harman. Statistics show that digital marketing is one of the fastest growing industries. However, its rapid evolution has created numerous challenges for smaller digital marketing agencies.

Agency 154

How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

DiscoverOrg

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

5 Questions Answered on Small Business Marketing Strategy

Marketing Insider Group

Figuring out a marketing strategy when you’re the owner of a small business can seen daunting. Before you start worrying about marketing, though, it’s important to learn the most you can about your business and set goals that can help you succeed first.

How Much of Your Marketing Budget Should Go Towards Martech?

Reachforce

When you're working on your company's marketing budget and determining where to spend it, which categories come to mind first? Surely there's your paid digital advertising. There's likely some asset creation like graphic design, videography, and photography, as well. marketing budget

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Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.

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Is the Buzz Around ABM Justified? A Look at Our State of Pipeline Marketing Data

bizible

As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.

Buzz 173

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Make Every AR Experience Magical with These Best Practices

Kaon

Kaon AR ® (augmented reality) is designed to be intuitive and easy to use on any mobile device compatible with Apple’s ARKit or Google’s ARCore (newer Apple or Android devices running the latest versions of the mobile operating systems).

When Does Outsourcing Social Media ROI Make Sense?

Marketing Insider Group

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.”

Essential Information to Include on Your Webinar Landing Page

Reachforce

One of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.

8 Tactics & Tools PPC Marketers Should Be Thankful for in 2018

KoMarketing Associates

2018 has been a crazy year in the world of PPC Marketing. Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity

Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings.

Announcing: Fast CMO Edition 6

bizible

We're excited to announce the publication of Fast CMO magazine edition 6. Our magazine shares stories, reflections, and descriptions of what's happening today in B2B marketing.

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The Role Subscription Marketing Will Play In Personalization

Marketing Insider Group

Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out.

5 Takeaways from The Definitive Guide to Marketing Data

Reachforce

When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Search is Evolving, So Should Your Approach to SEO Content

KoMarketing Associates

SEO and content work together – or, at least, they should. When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient.

Search 157

How to Build Brand Trust and Improve Your Lead Generation Efforts

Act-On

Gaining the trust of your leads and current customers can do wonders to improve your ROI. These tips will help you build credibility with your audience. Brand Marketing Lead Generation

Emotions, Arousal, and the Science Behind Why Stories Get Shared

Contently

Data visualization doesn’t work without emotion. Sure, data journalism involves data collection, statistical analysis, visualization, and explanation, but it takes an emotional narrative to contextualize your findings.

Viral 145

The Impact Of Buyer Transformation On Marketing 2020

Marketing Insider Group

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.

Buzz 180

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Help Your Employees Become Influencers

Onalytica B2B

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque.

Help 206

The 8 content marketing trends software marketers need to know for 2019

Tomorrow People

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. For a long time, the customer journey has been frustrating. As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility.

7 Essential Account-Based Marketing Strategies

Act-On

Account-based marketing enables you to efficiently nurture groups of decision makers at large organizations. Here are a few tips to set you up for success! Account-Based Marketing

Why Millennials Value Experiences, Not Stuff

Biznology

There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.