Trending Articles

Should Your Business Use a Chatbot for Marketing?

Reachforce

We've been talking about trends and predictions for the digital marketing space in 2019, and one of those trends circles around chatbots. Chatbots are a type of artificial intelligence (AI) that makes it easier to answer common customer questions and can even create personalized shopping experiences.

Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true?

Report 158

How Deep Learning Will Drive The Future of Marketing

Marketing Insider Group

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology.

Survey: 61% of Marketers Now Publishing Content ‘Multiple Times’ Per Week

KoMarketing Associates

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies.

Survey 211

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women

DiscoverOrg

Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years.

Buy 223

More Trending

The Rise and Fall of the Social Media Influencer

Marketing Insider Group

Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them.

Leads and Sales Remain Top Digital Marketing Priority Over Next 12 Months

KoMarketing Associates

Marketers have had a wide array of goals associated with their digital marketing strategies in the past. However, new research shows that they remain focused on sales and leads looking ahead to the next 12 months.

Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR?

PR 167

Marketing Tools Your Business Needs in 2019

Reachforce

Year after year, new data management tools and marketing automation software pop up in the digital marketing industry.

Tools 170

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Six Useful Tips for Successfully Modernizing Your Small Business

Webbiquity

Guest post by Lilach Bullock. Getting a small business off the ground isn’t easy. But even after your enterprise has achieved liftoff, it can be tough to keep abreast of the latest technological innovations and remain competitive.

6 Ideas for Repurposing Blog Content

Marketing Insider Group

Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons.

5 Ways to Use Marketing Automation to Capture Micro-Moments with Your Buyers

Act-On

Is your B2B business able to convert micro-moments with your buyers? Here are 5 ways to use marketing automation to convert your micro-moment opportunities. Inbound Marketing Marketing Automation Mobile Marketing

Our Top 2019 Marketing Automation Predictions

Reachforce

One thing we love to see when a new year starts is where our industry is headed. Digital marketing and marketing automation tools and techniques are always changing, so it's never a one-and-done research process.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs sales funnel

B2B 136

The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

Marketing Insider Group

Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep hearing the same things over and over again.

Survey: 60% of B2B Marketers Lack Confidence in their Data Coverage

KoMarketing Associates

When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects. However, a new report suggests that they are still behind in terms of the information they have on hand. The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips.

Survey 175

5 Hacks for Getting to Know Your Customers

Act-On

Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion of who is their buyer. Don't be another one.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Why Marketing Best Practices May Sabotage Your Results

NuSpark

I’m generally a play-by-the-rules kinda gal. I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. It just happens in an entrepreneurial environment.

Tips for Increasing SDR Engagement Rates

The Point

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process.

Rate 146

3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

Marketing Insider Group

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers.

Blasts 160

10 Marketing Automation Trends That Will Shape 2019

KoMarketing Associates

Marketing is increasingly driven by data and technology. Nowhere is that more evident than in marketing automation. It’s enabled us to do some pretty cool things. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Marketing Trends to Look Out for in 2019

Act-On

Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out for in 2019. Digital Marketing

Trends 148

Is Content King or Is Data King?

Modern Marketing

In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer?

GPS 175

The Gillette News Cycle: How False Controversy Hinders Socially Conscious Marketing

Contently

If you ever click a news story about a “widespread controversy,” do yourself a favor and verify the claims inside. If the only angry quotations in the article come from sources like Twitteruser573037, it’s not a story worth telling.

Social 140

How to Use Video Marketing to Tell Your Brand Story

Marketing Insider Group

Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action” Not just any brand stories, though. A brand story must intrigue potential clients to be effective.

Video 192

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Expert Insight: Why B2B Buyers Consult More Marketing Content [Interview]

KoMarketing Associates

According to previous research, B2B buyers are still looking at a wide range of information sources during the buying process. The “ 2018 B2B Buying Disconnect ” report from TrustRadius discovered that buyers look at an average of 4.9

Only B2B - Untitled Article

Only B2B

Are You New in SQL and MQL? Here’s Everything You Need to Know Are you new to sales and marketing terms and don’t know the difference between MQL vs. The post appeared first on ONLY B2B. blogs MQL SQL

MQL 136

Where is B2B marketing headed now? 7 predictions for 2019

Biznology

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions , which are likely unrealized and full of errors.