Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions
MAY 24, 2017
Revenue, that’s the name of the game in 2017. And has been for a long time. We’ve heard a lot this year about AI, machine learning, and the like. But regardless of what lens you approach the revenue problem, there’s one constant. Success comes down to the right people, processes, and technologies. Combining these three elements in today’s data-abundant world is the key to success. But this continues to be a pervasive challenge for B2B go-to-market teams.