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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

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How to find your best B2B prospects

Biznology

Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. Partner with a reliable data broker. Beef up your LinkedIn skills.

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Appraising Real Estate Content Consumption [Analysis]

Marketing Insider Group

According to Commercial Real Estate Trends & Outlook , a report published by the National Association of Realtors, the office market has been impacted by The Pause, but hasn’t been crushed, fortunately. The report also states that commercial sales fell 5% year-over-year in 2020 Q2, with leasing volume fell by 4%, and construction down 5%.

Analysis 251
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Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

According to a research report by MarketsandMarkets , the marketing automation sector is expected to grow by more than $4 billion over the next five years. ZoomInfo MarketingOS Finally, ABM with data you can trust. So why now? “The difference now is that we have access to more insights than ever before.”

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Navigating new spam policies: A guide to effective cold email outreach

Martech

DMARC (Domain-based Message Authentication, Reporting and Conformance) is where SPF and DKIM join forces. Soon, we realized real estate brokers were our gateway — they were more interested in energy savings, which indicated strong buying intent. We had a client in the solar panel sector targeting a highly specific market.

Outreach 109
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Navigating the Minefield: Common Pitfalls in Financial Content Marketing

ClearVoice

Indeed, the State of Marketing: 2023 Global Report finds that 47% of marketers feel researching their audience leads to success in content marketing. Research from the CFA Institute and FINRA Foundation reveals 82% of Gen Z investors begin investing using apps before they turn 21. Other marketers agree.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Agents Broker Brand Relationships. Value is the Currency.