B2B Email List Guide: Buy, Rent or Build Your List
Digital B2B Marketing
SEPTEMBER 10, 2013
Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers.
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