Where B2B brands win and lose on customer retention
Martech
APRIL 24, 2023
Rather than go and walk car lots and have to fend off hungry car salespeople, a friend of mine gave me the name of a broker. The next day I called the broker and gave him all the details of what we needed, even down to the color, make, and model. If I were going to use a broker, it would not be the one I used for that purchase.
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