Remove broker
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New Privacy Standards Coming to Apple & Google App Stores

Convert

App Privacy Requirements Added to the iOS App Store & Mac App Store. The update — which was pushed out last week — populates the app stores with all-new privacy labels that make that information transparent and easy to digest for users. Tip: The concept of “privacy label” isn’t new.

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Meet ZoomInfo’s Chief Compliance Officer: Q&A with Simon McDougall

Zoominfo

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy.

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The power of customer data across the journey: Acquisition

Martech

As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. What about data privacy? When it comes to customer data, one pressing concern is data privacy.

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How to Leverage Intent Data to Drive More Business

NetLine

Third-party intent data refers to data points that have been collected from various outside sources and stitched together by a separate entity, such as a data broker or marketplace. As you experiment with intent data, remember to remain mindful of consumer privacy. Take comparison pages, for example.

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Permissible Purpose

Semcasting

.” Perhaps this loaded legal phrase should serve as a linchpin for first and third party data collectors and data brokers going forward. Some would say that targeting any user without opt-in permission should be prohibited. Overreaction or the exercise of partisan demons over 2016 will not help us address our privacy challenges.

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Second-Party Market Data: Why You Need It, and Where to Find It

Content Standard

In a meeting about how to improve marketing data, both in terms of quality and quantity, you’re likely to hear suggestions like, “Why don’t we send out a survey at point of purchase?” Navigating Privacy Concerns. Like third-party data, second-party can add depth to your precious first-party market data.

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FTC Issues Final Privacy Framework Report to Protect Users’ Data

readwrite

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The FTC is focusing on five action items in the privacy report. on May 30, 2012 to discuss mobile privacy, advertising and consumer data. Five Focuses.

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