Second-Party Market Data: Why You Need It, and Where to Find It
Content Standard
MARCH 14, 2017
In a meeting about how to improve marketing data, both in terms of quality and quantity, you’re likely to hear suggestions like, “Why don’t we send out a survey at point of purchase?” Navigating Privacy Concerns. Like third-party data, second-party can add depth to your precious first-party market data.
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