Magazine and P2P - B2B Marketing Zone

Interview with Mark Schaefer

Onalytica B2B

DECEMBER 11, 2017

The Content Code was named one of the top five marketing books of 2015 by INC magazine. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. His books have been translated into 12 languages and can be found in more than 700 libraries worldwide. This is going to have to change.

P2P

P2P Ad brokers Social Media Word of Mouth

Build some social media marketing backbone you big wuss

Biznology

FEBRUARY 12, 2013

However, when it comes to selling and marketing, you need to think of online brand promotion more in terms of the floor of the New York Stock Exchange (NYSE) where you and your social media marketing campaign are a floor broker and you need to get your clients orders in. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*).

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B2B Marketing Zone

Interview with Mark Schaefer

Build some social media marketing backbone you big wuss

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