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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. The day of the monthly retainer fee is gone.

Lead Gen 100
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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. The day of the monthly retainer fee is gone.

Lead Gen 100
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Can a programmatic approach bring efficiency, savings to B2B lead gen?

Martech

The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. There are a number of options available if you’re interested in purchasing content syndication leads. We are the DSP for lead gen.”

Lead Gen 111
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Lead Generation: 2 simple tips to determine cost per lead

markempa

In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Clearly define what a lead is for your organization. Move toward thinking of lead cost in aggregate.

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Time to abandon spray-and-pray lead generation

Biznology

Poor lead quality is one of the most contentious issues that divides sales and marketing organizations, and despite a bounty of evidence that lead scoring and nurturing improves sales efficiency, many marketers I’ve dealt with still measure success by the number of names in the spreadsheet.

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Poker Math and Marketing - Lead Equity

Smashmouth Marketing

Is the equity in a lead when it hits your opportunity pipeline higher with one method than another? Services such as outsourced lead gen, appointment setting, lead brokering, or an inside sales team can provide one lead with high equity versus a hundred leads with little equity.

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Poker Math and Marketing - Lead Equity

Smashmouth Marketing

Is the equity in a lead when it hits your opportunity pipeline higher with one method than another? Services such as outsourced lead gen, appointment setting, lead brokering, or an inside sales team can provide one lead with high equity versus a hundred leads with little equity.