Martech

FEBRUARY 27, 2024

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Transparent discussions about budgets, payment terms and expectations are foundational to a successful partnership.

Advertising Agencies 116

Advertising Agencies Brand Identity Branding Marketing & Strategy 116

NetLine

DECEMBER 18, 2023

Third-party intent data refers to data points that have been collected from various outside sources and stitched together by a separate entity, such as a data broker or marketplace. As you experiment with intent data, remember to remain mindful of consumer privacy. NetLine’s INTENTIVE, for example, never discloses PII and never will.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

readwrite

MARCH 26, 2012

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The FTC is focusing on five action items in the privacy report. on May 30, 2012 to discuss mobile privacy, advertising and consumer data. Five Focuses.

Privacy 40

Privacy Ad brokers Paid Search Agency Mobile Advertising 40

Valasys

JUNE 1, 2021

For others, it provides an alternative source of income and for still others, it’s about gaining greater financial freedom without government intervention in terms of traditional banking systems. As the previously published blocks can’t be modified or altered after being added to the blockchain, this provides a level of transparency.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Bannerflow

JULY 12, 2019

A transparent way of buying media. Now, brands can have full transparency over fees. Typically, DSPs that charge on CPM are more transparent with their cost margins. The battle continues over privacy: personal data and how advertisers can use it. Ad network: Acts as a broker between a group of publishers and advertisers.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

ClickZ

APRIL 29, 2021

Its App Tracking Transparency (ATT) tool means that advertizers will need to ask users’ permission to access certain data. So, Apple had legitimate interests to do the right thing when it comes to privacy. James Denvil is counsel at US law firm Hogan Lovells and an expert in international privacy and cybersecurity laws.

Online Marketing 145

Online Marketing Marketing AI Trends Paid Search Agency 145

Zoominfo

MARCH 16, 2022

In February 2022, ZoomInfo released its 2021 Sustainability Report — a deep dive into our social, governance, and environmental responsibilities over the past year. Data Acquisition and Management “Our first goal is 100% transparency with how we process personal information,” said Anthony Stark, general counsel for ZoomInfo.

Enterprise Management 130

Enterprise Management Zoominfo Work Management Privacy Policies 130