Hubspot

DECEMBER 22, 2020

If it was the right keyword and phrase to target, that's success. Taking up the first organic spot for your target keyword is not enough anymore. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". Share PPC insights on best performing headlines and descriptions.

PPC 101

PPC Work Management SEO Top of Funnel 101

Smashmouth Marketing

JANUARY 31, 2009

Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract. The best marketing service providers, however, rarely suffer this pain.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

JANUARY 15, 2009

Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract. The best marketing service providers, however, rarely suffer this pain.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Terminus

JUNE 10, 2019

Right now, your competition is finding more advanced ways to collect and synthesize account data, identify key target accounts, and connect with relevance in a timely fashion (creating a blockade for your sales teams). Your ICP should focus on relevant characteristics of your target accounts, such as: Industry/vertical.

Ideal Customer Profiles 20

Ideal Customer Profiles Enterprise Management Profiling Marketing Management 20

Martech

FEBRUARY 5, 2024

Search ads are efficient, but they’re not often scalable because they’re often targeting bottom-of-the-funnel leads. Alternatively, you can buy a list of leads and syndicate the content assets yourself via phone or email outreach. Think about how your organization deploys its B2B marketing tactics.

Lead Gen 97

Lead Gen Paid Content Cost per Lead Sales Management 97

Oktopost

OCTOBER 13, 2021

Prior to joining Exabeam, she led content and customer marketing at Imperva and was marketing programs lead for their cloud access security broker product (acquired by Forcepoint).

B2B Thought Leadership 117

B2B Thought Leadership Peer-to-peer Ad brokers Transparency 117

Vidyard

MARCH 26, 2020

It’s allowing brokers, realtors, and agents to show, not tell, and to make a connection from half a world away. Today, 44% of home buyers start their search online and 73% of sellers are more likely to list their home with an agent who uses video, reports the National Association of Realtors. Builders: Increase demand, sell faster.

Video Marketing 123

Video Marketing Ad brokers Planning Work Management 123

Vidyard

SEPTEMBER 29, 2020

It’s allowing brokers, realtors, and agents to show, not tell, and to make a connection from half a world away. Today, 44% of home buyers start their search online and 73% of sellers are more likely to list their home with an agent who uses video, reports the National Association of Realtors. Builders: Increase demand, sell faster.

Video Marketing 65

Video Marketing Ad brokers Planning Work Management 65

Vidyard

DECEMBER 11, 2020

The team has believed for a while the future is video, so they doubled down on a robust video program hosted by their own brokers to educate and build a human connection. Category winner, AQUILA Commercial , won with their extensive Learning Center, which aims to be “the Wikipedia for Austin Commercial Real Estate.”

Video Marketing 65

Video Marketing Planning Work Management Budget Programs 65

Vidyard

OCTOBER 20, 2015

Results : Lattice Engines measures results in terms of awareness/engagement and demand generation. The company’s new product was expanded to a national market and today has more than 2,200 active group and broker users, which BenefitMall credits in part to the video campaign.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Results : Lattice Engines measures results in terms of awareness/engagement and demand generation. The company’s new product was expanded to a national market and today has more than 2,200 active group and broker users, which BenefitMall credits in part to the video campaign. Its holiday video averaged 80 percent viewership.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Results : Lattice Engines measures results in terms of awareness/engagement and demand generation. The company’s new product was expanded to a national market and today has more than 2,200 active group and broker users, which BenefitMall credits in part to the video campaign. Its holiday video averaged 80 percent viewership.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

LEADership

MARCH 24, 2015

Even what we would normally classify as boring industries, such as container shipping, snowplow manufacturers or mortgage brokers are working well towards powerful storytelling. Not sure whether you really want to or can take on storytelling as part of your B2B lead generation activities? ONLY your target audience.

Storytelling 40

Storytelling Lead Generation Generation Lead Scoring 40

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98