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What every marketer needs to know about programmatic advertising

Martech

Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. How much does it cost? This is called CPM — cost per mille (mille is French for thousand).

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The 8 Best Real Estate Designations for Prestige and Expertise

Hubspot

They allow agents, brokers, property managers, and other people with a place in the real estate industry to show potential clients they have both a specialized understanding of different real estate niches and a commitment to professional development. Best for Seasoned Brokers. Pass the CPM certification exam.

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Why we care about performance marketing

Martech

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. Marketers need to be vigilant and skeptical about the data they’re seeing to avoid paying for actions that aren’t real.

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What is programmatic advertising?

Bannerflow

Programmatic advertising now covers a range of different advertising formats. A decade ago it was mainly just display advertising but now there a range of different and growing options. Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis? The possibilities are endless! Conclusion.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

You can perceive an ad network as a broker of sorts, collecting an enormous volume of impressions from publishers and then putting them up for sale to advertisers. Wider range of options. Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM).