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What is programmatic advertising?


Programmatic advertising now covers a range of different advertising formats. A decade ago it was mainly just display advertising but now there a range of different and growing options. Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis? Typically, DSPs that charge on CPM are more transparent with their cost margins. You can expect hidden fees if the price is too low).

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Ad Network Pricing Options and Formats. You can perceive an ad network as a broker of sorts, collecting an enormous volume of impressions from publishers and then putting them up for sale to advertisers. The ad network initially would sell the unsold ad inventory at a lower price than a publisher’s direct sales. Most ad networks are now looking to offer advertisers premium inventory, at higher prices than the publisher’s original quote.