Martech

OCTOBER 19, 2022

All of this drives the price up. It is more often a fixed-price agreement rather than an auction. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

Advertising Agencies 106

Advertising Agencies Paid Content Cost Per Thousand Advertisements 106

Bannerflow

JULY 12, 2019

Programmatic advertising now covers a range of different advertising formats. A decade ago it was mainly just display advertising but now there a range of different and growing options. Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis? The possibilities are endless! Conclusion.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Martech Advisor

OCTOBER 17, 2019

Ad Network Pricing Options and Formats. You can perceive an ad network as a broker of sorts, collecting an enormous volume of impressions from publishers and then putting them up for sale to advertisers. The ad network initially would sell the unsold ad inventory at a lower price than a publisher’s direct sales.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41