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How influencers and content creators are reshaping brand strategies

Martech

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

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6 Awesome Time-Saving Apps for Busy Mortgage Brokers

Outbound Engine

For mortgage brokers, meeting with clients, prequalifying prospective buyers, reviewing financing options and more take up a lot of time. We’ve narrowed down the field to a handful of time-saving apps to help busy mortgage brokers be more productive both on the job and in your time away from the office. Automate Your Marketing.

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Appraising Real Estate Content Consumption [Analysis]

Marketing Insider Group

With people staying in their homes in more ways than one, we wanted to get a better sense of how this has impacted Real Estate content consumption and the types of information these professionals are after. as our Region, this brings our total number of content recommendations from 66,349 to 62,298 over the last 180 days. Job Function.

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The 17 Best Real Estate Podcasts Every Agent and Broker Should Be Listening To

Hubspot

If you're a real estate broker, this podcast is for you. Paris, President of Sales and Marketing at Kale Realty, hosts the show and knows how difficult it is for new brokers to find mentors. Top Pick : The Mindset, Motivation, and Methodology of Success. Keeping it Real. Listen on : iTunes | GooglePlay. Caravan Confessions.

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How to find your best B2B prospects

Biznology

You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. Attract them with killer content. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. Independent brokers or agents. Brokers or agents arrange transactions in exchange for a commission. What is the difference between channel sales and direct sales?

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Image from CDTA factsheet. The bill, introduced yesterday by Sen. Mike Lee (R-UT) and co-sponsored by Sens.

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