Why being a CMO is better than being a CEO?
Seismic
APRIL 11, 2019
The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. The post Why being a CMO is better than being a CEO?
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