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Why being a CMO is better than being a CEO?

Seismic

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. The post Why being a CMO is better than being a CEO?

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The pendulum swings to composable stacks: Tuesday’s Daily Brief

Martech

Sitecore’s CMS is a “high end but tightly coupled offering,” he writes — and it’s starting to look out of place as marketing organizations are increasingly looking to compose stacks from elements created by a number of vendors. He also shrewdly points out that Sitecore is not alone. I absolutely do see that.”. Why we care.

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Lead Generation: 2 simple tips to determine cost per lead

markempa

Clearly define what a lead is for your organization. Before you can even get close to what your lead costs are, you first have to define what a lead is to your organization, or as Atri Chatterjee, CMO, Act-on Software, simply said: “Just because you have a name, it doesn’t mean you have a lead.”. Not so much.

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FMG Wins “Marketing Automation” and “Social Media Leadership” Categories at the 2022 WealthManagement Industry Awards

FMG Suite

The WealthManagement Industry Awards is a yearly awards program conducted by WealthManagement.com that recognizes the broker-dealers, RIAs, thought leaders, executives and technology providers who support the advancement of financial advisors.

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

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FMG Achieves 400% Growth in Enterprise Relationships, Enhances Offering

FMG Suite

.” The FMG platform offers several key benefits to Enterprise customers, including: A firm-level value proposition that contributes to advisor recruiting, retention, and organic growth. According to one large enterprise customer, on average, advisors using the platform achieve YOY revenue growth that is 45% higher than non-users.

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Can Tesla Ride Earned Media Forever?

Contently

It’s worth highlighting the sheer scale of the Gigafactory,” Elon Musk, the famed CEO of Tesla, said in an address to Nevada legislators, who brokered the deal. “It’s Tesla had practically no advertising budget, resisted hiring a CMO, and operated out of a series of showrooms rather than automobile dealerships.

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