To get the best prospecting data, use a broker


It deserves attention—and support of an independent partner, namely a data broker. In the data world, brokers represent the interests of the marketer and develop a deep knowledge of the lists and data available from many sources.

How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]


Ever heard of data brokers? Curious about how you look to these data brokers? Did you ever stop to think about how much of your personal information is out there on the web?

Embrace your inner realtor when selling social media


Social Media Marketing Advertising Business Business and Economy Market national association of realtors property real estate real estate broker realtor the girl of my best friend virginia

Why haven’t you secured a ton of domain names?


Online Reputation Online Reputation Management Reputation Management DomainName For Sale or Auction General Brokers Go Daddy Google Mass Sellers Name Search Uniform Resource Locator

Chatbot & The Rise of the Automated Insurance Agent


It was mostly attended by brokers and underwriters and the subject was the London TOM. A couple of months ago I was at a London insurance market meeting. During a roundtable discussion I mentioned an article I’d just written about big data, artificial intelligence and machine learning. I said as much as 80% of insurance underwriting will be automated before. The post Chatbot & The Rise of the Automated Insurance Agent appeared first on Opentopic. Brands & Marketers

Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?


YouTube video bloggers and other independent producers have been a growing part of marketing content creation for brands, sometimes in deals brokered by third parties. Now Google itself is getting in on the action, linking YouTube video production talent with brands and their agencies to produce video ads for the site. Through an initiative called YouTube Labs, Google recently linked. The post Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?

Time to abandon spray-and-pray lead generation


With good lists becoming harder to find, lead brokers are bringing technology to bear to improve lead quality. A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads.

Second-Party Market Data: Why You Need It, and Where to Find It

Content Standard

If you don’t have a specific company in mind, and a great argument for working with that organization, brokers and marketplaces might be your best bet. Marketers are always examining their data acquisition channels, looking for ways they could improve.

9 Reasons Marketers Need a Data Management Platform

Modern Marketing

Data that is brokered between two organizations, for instance, brands (like say a car manufacturer and a retailer) that might want to share list data for enhanced targeting or co-op opportunities. Big data. Bigger data. Data this and data that.

Agile Marketing in B2B

Buzz Marketing for Technology

It was a complex revision of previous regulations that changed how broker-dealers, investment advisers, insurance agents and consultants are compensated when dealing with investment and retirement accounts.

Lead Generation: Does your teleprospecting deliver value to prospects?

B2B Lead Generation Blog

lift over Treatment A and in attaining broker information from the decision-maker at an 88% level of confidence. Tweet Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff.

Integrating Awareness and Demand Generation Marketing


Having brokered a deal, we were prepared to take or collaborative solution to the executive. When we presented the brokered deal to the executive, we did have some trouble selling it. Photo credit: Wikipedia.

Are LinkedIn Endorsements Too Easy?

B2B Marketing Traction

My recommendation is to be very careful with endorsements – in making them (for example, does an insurance broker really do strategic planning? LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion.

From Branding to Demand Generation

Sales Engine

How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era.

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers.

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4 Ways to Optimize Email for Your Buyers


Personalize your subjects : Take the second subject line above and add the recipient’s company name: “ Jackson Lumber Brokers: Get 20% better email results.”

5 Reasons You Need a DMP

Modern Marketing

There’s also second-party data, which is data that is brokered between two brands or organizations that provides better targeting for both and more opportunities.

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Why So Many Email Marketers Are Worried About Spamhaus

Modern Marketing

We’re in an interesting time right now even with all of the anti-spam talk and regulations that are out there, Spamhaus is interestingly the only real power broker in the blacklisting space. The talk this week in Deliverability has centered around a rash of Spamhaus listings.

Five Ways Storytelling Goes Bad

What Works - What Doesn't

A corrupt mortgage broker could tell lots of good stories about the nice people who work for them. Wherever you go in the content marketing industry, people are talking about brand storytelling. You have to tell stories to get customers emotionally involved in your brand.

Prospecting data accuracy


Use a trusted list broker who has a thorough knowledge of the particular vendor’s file. . Good news: B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data. “It’s It’s pretty bad,” they’ll say. “It’s It’s a mess.”

Make it Easy for People to Buy

Great B2B Marketing

Our mortgage broker referred us to her in-house insurance brokerage. Despite the fact that I told the broker that we are ready to make a quick decision, she took over a week to get back to me. This took me less than an hour—why did it take the broker a week? Every day it seems that another business I deal with violates the principle of making it easy for prospects to buy.

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6 of the Best Professional Bio Examples We've Ever Seen


Phil is a real estate broker for the East Boston neighborhood, and he's mastered the art of adding a warm personality to the professional bio on his website.

B2B data decay and list rental – buyer beware!


Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. At times list brokers or managers do not like to divulge client names, but press anyway.

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Tactics For Revenue Focused Technology And IT Marketing


Marketing technology and IT services is difficult work. You need as much intel as you can for choosing the most enticing value proposition, and deciding the right time to engage prospects depending on their readiness to buy.

Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World

Content Standard

Complicate this further with a complex system of brokers, providers, and health care institutions, and consumers were left with a befuddling law affecting a massive system of competing interests that they were somehow supposed to navigate.

5 Health Care Brands that Make Twitter Marketing Look Easy

Content Standard

We work closely with brokers and consultants to develop innovative programs, help individuals and families improve their health, well-being and sense of security—and lower their medical costs.

4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

Agents Broker Brand Relationships. Agents Broker Brand Relationships.

Enterprise Social Media and Personal Branding


Often, a bad experience isn’t the result of a having a bad agent, broker, salesperson, customer service rep or consultant, but rather from a mismatch between the individual buyer and seller.

Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild


For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region. For instance, mortgage brokers get most of their leads from real estate agents. Commercial real estate brokers.

How Much Should You Spend on Marketing?


The same principle applies if you are an accountant producing a lifetime of accounts for a client, or a finance broker that is likely to arrange many loans. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.

New developments in B2B marketing list acquisition


Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. Photo credit: Wikipedia.

Creating Killer Content: An Interview with Michael Colon, TD Ameritrade Institutional

Bulldog Solutions

We used video to highlight the stories of advisors who had left the wirehouse model of financial services (Breakaway Brokers) and those who were already growing their businesses as independent Registered Investment Advisors (RIAs). Our quarterly campaign approach and messaging were separated into two basic segments: Breakaway Brokers and existing RIAs. It’s that time of year: award season. We’re not talking Oscars; we’re talking about the best in B2B marketing.

Are Healthcare Companies Successful Driving Awareness in the Dawn of Healthcare Reform? [CHART]

Modern Marketing

It certainly looks like the health plans went on the offensive to enroll new brokers and members, and to increase share of voice in response to the disruption in the healthcare market.

4 Elements that drive B2B direct marketing results


Tip: Use a list broker or a consultant who already knows the B2B data world, as many mistakes are made by marketers who either think they know the business, or rely upon the pronouncements of the list vendors. Do You Know the Basics?

Domain name registration strategy


While this information is important to domain marketers, researchers, and brokers, this information is also interesting to your competitors.

Agility Will Rule in the Era of Engagement Marketing

Modern B2B Marketing

I searched on my phone, landed on some broker page, filled out my information, and off it went to 52 different moving companies. Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50.

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How to Run a Webinar: Promote the Webinar

Lead Liaison

Hire a list broker who can send out email (through their resources) to drive contacts to the same registration page. This is the sixth installment in the series How to Run a Webinar. You’ve figured out how marketing automation can help you with the entire process.

The Power of Marketing and Sales Intelligence


And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number. Sales intelligence. Lead lists. Not sure what the difference is? You’re in the right place. For many years, sales and marketing teams turned to list providers for prospecting and lead generation.

Which channels work for B2B lead generation?

Integrated B2B

US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report.

Transform Your B2B Lead Generation with Storytelling


Even what we would normally classify as boring industries, such as container shipping, snowplow manufacturers or mortgage brokers are working well towards powerful storytelling. Go from BORING to ENGAGING .