To get the best prospecting data, use a broker
APRIL 5, 2017
It deserves attention—and support of an independent partner, namely a data broker. In the data world, brokers represent the interests of the marketer and develop a deep knowledge of the lists and data available from many sources. Here is a seven-step process for finding and working with a data broker who will get you the best data for prospecting campaigns. Find a data broker with experience in your target audience category.