Trending Sources

To get the best prospecting data, use a broker


It deserves attention—and support of an independent partner, namely a data broker. In the data world, brokers represent the interests of the marketer and develop a deep knowledge of the lists and data available from many sources.

How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]


Ever heard of data brokers? Curious about how you look to these data brokers? Did you ever stop to think about how much of your personal information is out there on the web?

Embrace your inner realtor when selling social media


Social Media Marketing Advertising Business Business and Economy Market national association of realtors property real estate real estate broker realtor the girl of my best friend virginia

Why haven’t you secured a ton of domain names?


Online Reputation Online Reputation Management Reputation Management DomainName For Sale or Auction General Brokers Go Daddy Google Mass Sellers Name Search Uniform Resource Locator

Wisdom on the Future of Advertising

Paul Gillin

In a world awash with choice, trusted intermediaries will be the most important brokers of influence. Max Kalehoff is one smart cookie, and this post about the future of advertising hits the nail on the head. Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others require a leap of faith (Legal & Privacy Issues, As We Debate Them Today, Will Go Away). I agree with every single one of his 11 conclusions, however.

Lead Generation: 2 simple tips to determine cost per lead

B2B Lead Generation Blog

This can get tricky, but let’s consider, for example, that you can buy a list of 2,000 leads from a broker for $20. Tweet Getting to the heart of lead cost is not easy. There are a multitude of factors to consider. For example, should you factor in nurturing into the costs?

Agile Marketing in B2B

Buzz Marketing for Technology

It was a complex revision of previous regulations that changed how broker-dealers, investment advisers, insurance agents and consultants are compensated when dealing with investment and retirement accounts.

9 Reasons Marketers Need a Data Management Platform

Modern Marketing

Data that is brokered between two organizations, for instance, brands (like say a car manufacturer and a retailer) that might want to share list data for enhanced targeting or co-op opportunities. Big data. Bigger data. Data this and data that.

Change The Channel: Why Your Videos Need a New Home


Videos are organized by the technology that agents or brokers use, and newcomers can quickly and easily find the exact video that solves their problem. Broker looking to add a new agent to your system? In the beginning, there was YouTube. Well, close to the beginning.

Should Salespeople Prospect Anymore?

Your Sales Management Guru

Depending upon your business these could CPA’s, Commercial Real Estate brokers, contractors, architects, etc. Should Salespeople Prospect Anymore?

Lead Generation: Does your teleprospecting deliver value to prospects?

B2B Lead Generation Blog

lift over Treatment A and in attaining broker information from the decision-maker at an 88% level of confidence. Tweet Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff.

From Branding to Demand Generation

Sales Engine

How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era.

Five ideas to re-build your personal brand after a move

grow - Practical Marketing Solutions

You meet a lot of people when you move, including mortgage brokers, real estate agents, real estate repair people, home inspectors etc. My mortgage broker added his support. By Barbara Fowler, {grow} Community Member.

5 Reasons You Need a DMP

Modern Marketing

There’s also second-party data, which is data that is brokered between two brands or organizations that provides better targeting for both and more opportunities.

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Why So Many Email Marketers Are Worried About Spamhaus

Modern Marketing

We’re in an interesting time right now even with all of the anti-spam talk and regulations that are out there, Spamhaus is interestingly the only real power broker in the blacklisting space. The talk this week in Deliverability has centered around a rash of Spamhaus listings.

Time to abandon spray-and-pray lead generation


With good lists becoming harder to find, lead brokers are bringing technology to bear to improve lead quality. A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads.

Are LinkedIn Endorsements Too Easy?

B2B Marketing Traction

My recommendation is to be very careful with endorsements – in making them (for example, does an insurance broker really do strategic planning? LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion.

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers.

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Tactics For Revenue Focused Technology And IT Marketing


Marketing technology and IT services is difficult work. You need as much intel as you can for choosing the most enticing value proposition, and deciding the right time to engage prospects depending on their readiness to buy.

4 Ways to Optimize Email for Your Buyers


Personalize your subjects : Take the second subject line above and add the recipient’s company name: “ Jackson Lumber Brokers: Get 20% better email results.”

Creating Killer Content: An Interview with Michael Colon, TD Ameritrade Institutional

Bulldog Solutions

We used video to highlight the stories of advisors who had left the wirehouse model of financial services (Breakaway Brokers) and those who were already growing their businesses as independent Registered Investment Advisors (RIAs). Our quarterly campaign approach and messaging were separated into two basic segments: Breakaway Brokers and existing RIAs. It’s that time of year: award season. We’re not talking Oscars; we’re talking about the best in B2B marketing.

5 Health Care Brands that Make Twitter Marketing Look Easy

Content Standard

We work closely with brokers and consultants to develop innovative programs, help individuals and families improve their health, well-being and sense of security—and lower their medical costs.

6 of the Best Professional Bio Examples We've Ever Seen


Phil is a real estate broker for the East Boston neighborhood, and he's mastered the art of adding a warm personality to the professional bio on his website.

Integrating Awareness and Demand Generation Marketing


Having brokered a deal, we were prepared to take or collaborative solution to the executive. When we presented the brokered deal to the executive, we did have some trouble selling it. Photo credit: Wikipedia.

Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World

Content Standard

Complicate this further with a complex system of brokers, providers, and health care institutions, and consumers were left with a befuddling law affecting a massive system of competing interests that they were somehow supposed to navigate.

Prospecting data accuracy


Use a trusted list broker who has a thorough knowledge of the particular vendor’s file. . Good news: B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data. “It’s It’s pretty bad,” they’ll say. “It’s It’s a mess.”

Hello Ello: What You Need to Know About This New Social Networking Site

Vertical Response

Data about you is auctioned off to advertisers and data brokers. Ello does not sell data about you to third parties, including advertisers and data brokers.”

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Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild


For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region. For instance, mortgage brokers get most of their leads from real estate agents. Commercial real estate brokers.

Make it Easy for People to Buy

Great B2B Marketing

Our mortgage broker referred us to her in-house insurance brokerage. Despite the fact that I told the broker that we are ready to make a quick decision, she took over a week to get back to me. This took me less than an hour—why did it take the broker a week? Every day it seems that another business I deal with violates the principle of making it easy for prospects to buy.

How Much Should You Spend on Marketing?


The same principle applies if you are an accountant producing a lifetime of accounts for a client, or a finance broker that is likely to arrange many loans. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.

No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns

Earnest about B2B

Hiscox did something similar in the UK Specialist insurance broker and one of our favourite business brands here at Earnest, Hiscox, are also doing things differently and reaping the rewards. Do you recognise the following checklist? Press release. Internal desk drop leaflet and PC ‘wobblers’.

B2B data decay and list rental – buyer beware!


Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. At times list brokers or managers do not like to divulge client names, but press anyway.

List 50

Enterprise Social Media and Personal Branding


Often, a bad experience isn’t the result of a having a bad agent, broker, salesperson, customer service rep or consultant, but rather from a mismatch between the individual buyer and seller.

How to Run a Webinar: Promote the Webinar

Lead Liaison

Hire a list broker who can send out email (through their resources) to drive contacts to the same registration page. This is the sixth installment in the series How to Run a Webinar. You’ve figured out how marketing automation can help you with the entire process.

4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

Agents Broker Brand Relationships. Agents Broker Brand Relationships.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

RENTHOP : Is an apartment search platform simplifies real estate decisions, allowing users to look at curated apartment listings from trustworthy sources and determine which apartments are worth investigating—then schedule appointments with reputable brokers and property managers.

Are Healthcare Companies Successful Driving Awareness in the Dawn of Healthcare Reform? [CHART]

Modern Marketing

It certainly looks like the health plans went on the offensive to enroll new brokers and members, and to increase share of voice in response to the disruption in the healthcare market.