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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Autonomy and independence as they live longer and spend more time bonding with family and like-minded friends and neighbors. This is especially true in large urban centers.

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20 Examples of Best Email Marketing Campaigns

SendX

Masterclass new class introduction Masterclass is an online, subscription based education platform where you will find pre-recorded classes by experts in different fields. This email was sent when they recently launched a new class around career paths with the famous personality, Elaine Welteroth.

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What is Full Funnel Attribution?

Full Circle Insights

After graduating with a degree in Broadcast Journalism from Minnesota State University Moorhead and working for years at a news station in Fargo, ND, Morgan moved to Minneapolis/St. Paul to start her career in marketing.

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LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions

LeadsRX

Podcasts are where consumers are spending an increasing amount of their time, and advertisers are finding this medium to be effective at precise audience targeting, especially as digital audience targeting continues to be in jeopardy with tighter restrictions imposed by Google, Apple, and others.

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Essential Marketing Insights

Full Circle Insights

In other words: which marketing efforts are driving the most revenue, and what is the return on investment of the marketing spend? Proving ROI is essential to making the case that your marketing is effective and equips your CEO with the data to defend your marketing spend. So, which CRM marketing insights does your CEO want to see?

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Soon after, interactive/display ads were a thing, and I was producing pre-roll campaigns for Turner Broadcasting. Explorer reports are helpful for sharing with clients to get them on board for approving campaign spend. The “marketing” in “content marketing” is adding spend for reach. I was hooked on programmatic marketing.

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5 goals you can accomplish with social media video marketing

Sprout Social

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 People may know about Peloton ’s stationary bike and workout classes but what people may be surprised and delighted to find out is that it also has a tight-knit member community.