Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. And, other video streaming statistics support this. And, other video streaming statistics support this. Offer product demos or how-to videos.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. We also broadcast live “sideline” interviews with some of those employees, during which they explained how they pushed each deal over the goal line — and discussed lessons learned that they planned to implement in 2021. Here’s how we pulled it off — and how you can do it, too.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Martech

AUGUST 18, 2022

The ratings service will measure viewership of the game as well as pre- and post-game shows on Prime video and Twitch. It will also measure out-of-home viewers in bars, restaurants and hotels, and those in teams’ local markets on broadcast TV. Amazon’s decision is a much-needed win for Nielsen.

Amazon 97

Amazon Cable Service Broadcasting 97

Contently

MARCH 22, 2021

Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. And introducing the first hour-long pregame show, starring kooky characters like Terry Bradshaw and Jimmy Johnson, while airing compelling video segments about players.

Television marketing 162

Television marketing Broadcasting Content Marketing Planning 162

Content Science Review

SEPTEMBER 30, 2022

Video production expert Nick Francis weighs in on the trends shaping the future of multimedia content, including brands as broadcasters.

Broadcasting 98

Broadcasting Product Brand Identity Branding 98

Martech

AUGUST 31, 2023

He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them. If you dig into that, you see they actually have higher average revenue per user for their AVODs (advertising-based video-on-demand). But, could martech solve it?

Paid Search Agency 95

Paid Search Agency Advertising Agencies Funnel Advertising Broadcasting 95

illumin

OCTOBER 18, 2023

Connected TV , often shortened to CTV, refers to streamed video content. The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. This was the first of several experimental, and little-watched, events broadcast on line in the 90s.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Circle Studio

MAY 13, 2021

There will likely need to be different measures taken to enhance the virtual experience, such as recording and broadcasting speakers, than what is needed for the in-person experience. Branding the “stage”/in-person environment (which can be selectively broadcasted to the virtual attendees) is a great way to permeate the theme of the event.

Personalization 88

Personalization Broadcasting Advertising Agencies Planning 88

Martech

MARCH 21, 2023

LinkedIn Audio Events, another new feature, allows users to host live conversations without video. LinkedIn already has a LinkedIn Live product for video events, but users need a third-party broadcasting tool to use it. The host announces the event and LinkedIn users can RSVP ahead of time, all in-platform. Get MarTech!

Linkedin 107

Linkedin Features B2B Marketing B2B 107

Digilant

AUGUST 30, 2023

Key Trends from Last Season and Their Impact on the 2023/24 NFL Season Amazon Prime Video Coverage of Thursday Night Football To keep up with more people streaming TV than watching cable or broadcast television, major broadcasters offer game coverage via their respective streaming platforms like NBC using Peacock, for example.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Stevens & Tate

APRIL 15, 2023

Video Marketing Video is an in-dismissible marketing and sales strategy in the digital age. Video marketing uses motion pictures to promote your brand. Unlike written content, video educates the audience, boosts engagement, and helps your brand stand out from competitors.

Marketing Management 105

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 105

Search Engine Journal

FEBRUARY 13, 2022

Premiering a video on Facebook allows your business to enter the world of livestreaming without the pressure of broadcasting live footage. The post How To Premiere A Video On Facebook Live appeared first on Search Engine Journal. Here's how.

Facebook 85

Facebook Video Marketing Broadcasting Business 85

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. public broadcast models. They’re getting more into other formats like video, and encouraging people to share insights on the platform. James Creech has a unique perspective on influencer marketing.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. But a webinar makes the process feel more personalized and credible: A video conference is the closest communication alternative to an in-person conversation. A webinar is a virtual seminar.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

ClearVoice

JUNE 5, 2023

Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. In this post, we’ll cover the different types of videos you can use on Facebook and some of the best practices for creating video content this 2023. An optimized Facebook video is: An actual video.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. They were excited to have the opportunity to share their experiences using video.

User-Generated Content 114

User-Generated Content Video Marketing Generation Marketing Management 114

Martech

JANUARY 4, 2022

Context uses AI to classify images and video seen across digital channels, including social media and CTV. The CTV landscape especially continues to grow , offering many more ad opportunities for marketers on streaming services and ad-supported video on demand (AVOD). Read next: 2022 Predictions: CTV and cross-channel advertising.

Paid Search Agency 100

Paid Search Agency Classified Ads Video Marketing Ads 100

Martech

AUGUST 15, 2023

Relo Metrics uses visual AI models to detect logos at live sports events that are seen by fans on broadcast and streaming video, as well as shared on social media. By tracking this exposure, the platform calculates the ROI for sponsors who have logos on team uniforms or on and around the playing field.

Paid Search Agency 78

Paid Search Agency Broadcasting Impressions Demographics 78

FMG Suite

MARCH 7, 2024

March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. SAN DIEGO, Calif., Your website is your new reception area.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Convince & Convert

NOVEMBER 6, 2017

Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Live Video Builds Trust with Your Customers.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Adobe Experience Cloud Blog

MARCH 14, 2017

Author: Cameron Jahn Live video has tremendous power to bring people together. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Content Creation. update on Twitter.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Martech

AUGUST 31, 2021

Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. And of course a robust video solution is at the heart of executing virtual and hybrid. The post Bizzabo partners with Brightcove appeared first on MarTech.

Advertising Agencies 97

Advertising Agencies Marketing Automation Services Broadcasting Touchpoints 97

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Check out the video, and read the full press release for additional details.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Digilant

FEBRUARY 2, 2024

For advertisers without video assets, digital audio advertising presents a compelling way to reach CTV users. While broadcast TV was previously the golden channel for advertising during sports events, changing consumer habits are altering this landscape.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Martech

APRIL 6, 2022

Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. Their average weekly time streaming video increased by 18% YOY, to 4 hours, 49 minutes. A little over half of that time (53%) went to streaming video on demand.

Service 88

Service Bundling Broadcasting Content 88

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. Younger viewers who never watched TV regularly are also spending time viewing short-from video content and playing games on their TVs and phones. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 104

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 104

Martech Advisor

MARCH 30, 2020

WhatsApp is the world's most popular chat platform where users can text, call, video call, send voice memos and locations, create and share photos, videos, and other files via mobile and desktop. Broadcast is a feature that can send a message to your broadcast list recipients. Status can be used in a variety of ways.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Hubspot

MAY 7, 2020

The world is numb to generic social media broadcasts. To fine-tune your social media strategy in 2020, we’ll explore doubling down on social listening, investing in private groups for your hard-earned audience, and staying away from using your social media as a broadcast channel. Let's take video content as an example.

Social Media 94

Social Media Hubspot Trends Media 94

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Martech

SEPTEMBER 7, 2022

Interestingly, a study also found immersive VR instruction offered a path to achieve 33% higher learning retention when compared to video.” However, I did find an employee video of the experience shared on YouTube. Employee captured video of Accenture’s virtual campus, The Nth Floor, built using Microsoft Mesh.

Enterprise Management 105

Enterprise Management B2B Marketing B2B Marketing Management 105

Hubspot

MARCH 30, 2020

I am an avid player of The Sims video games. So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Sprout Social

JUNE 29, 2022

TikTok LIVE is a feature that lets you stream live broadcasts on the app. Like your regular TikTok videos, you can add filters and effects using LIVE. The biggest difference with LIVE is that the video streams in real-time and can be any length. This is the same button that’ll let you record or upload your regular TikTok videos.

Broadcasting 94

Broadcasting Video Marketing Features Interactive Marketing 94

Martech

NOVEMBER 1, 2022

With Market Enginuity’s roots in public broadcasting, Soundrise is positioned to leverage the growing interest in digital audio by connecting organizations with the right podcasters. Dig Deeper: Casted adds firmographic data to it B2B video and podcast platform. Dig deeper: LinkedIn announces a new podcast network. Get MarTech!

Advertising Agencies 115

Advertising Agencies Advertisements Advertising Paid Search Agency 115

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. 85% of U.S.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104