Contently

JULY 6, 2017

Wide Broadcast. More than 65 percent of pages illustrated what we call a “wide broadcast” approach, which just means they offer a bit of content for everyone. The design includes smart little animations and a vertical scroll like an interactive book.

Brand Identity 155

Brand Identity Branding Best Practices Broadcasting 155

Hubspot

APRIL 28, 2017

3) One in five Facebook videos are broadcast live. One in five videos on Facebook is a Facebook Live broadcast. Last year, Facebook announced it would start giving Facebook Live broadcasts greater weight in the News Feed algorithm as a result of its popularity.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

The Point

DECEMBER 16, 2011

Instead, you send your email creative to the list owner, and that owner broadcasts your message. A bulk rental is also a one-time, “blind” use, but typically involves broadcasting to an entire list without the use of any select criteria. Bulk Rental/Co-Branded. Bulk rental and co-branded emails are variations on list rental.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Sprout Social

SEPTEMBER 2, 2020

Meanwhile, 15-second vertical videos are supported via Stories. For example, Pulp Riot, using Instagram Live to conduct how-tos featuring their haircare products… …and then promotes the broadcasts in their feeds so followers can watch them later. Take your followers behind-the-scenes.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

The Point

AUGUST 15, 2012

And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? Or target campaigns by key verticals. We need to talk. You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? You can do a lot better. Campaigns based on product interest.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Martech Advisor

SEPTEMBER 25, 2019

Users typically engage in a cycle of activities that include: Content Consumption (sharing and viewing videos), Social Expression (shooting and reacting to videos), Deep Engagement (hashtag challenges, live broadcasts and shopping), as well as Active Searches (discovering and searching).

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Terminus

APRIL 12, 2021

Get really good at a specific vertical, understand that market, and broadcast your skills.”. It’s a terrible time for the world but our marketplace is really providing some relief. And for marketers interested, I will say: Specialization is key right now. Specialization is key right now. You’ve got to understand the technology.

Marketing AI 52

Marketing AI Demand Paid Search Agency RFP 52

Nuvi

OCTOBER 7, 2019

Reputation management is especially tricky in the Digital Age, when customer sentiment is broadcast to an audience of millions in seconds. [tweetshare tweet=” @TenFourIT Boosts #CustomerSuccess Initiatives With @Reputation_com: [link] username=”Reputation_Com”]. To learn more, visit www.reputation.com. About TenFour.

Enterprise Management 40

Enterprise Management Customer Satisfaction Broadcasting Digital Transformation 40

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. While some of these formats favor a vertical viewing aspect ratio, seven out of 10 YouTube users prefer horizontal viewing on their phones.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

ClickZ

NOVEMBER 22, 2019

With Chatfuel, you can build a chatbot for either of these business verticals – customer support, shopping assistance, and more. Reports that easily let you analyze and derive insights about total users, conversion rates, user engagement, broadcast user engagement. Chatfuel is undoubtedly one of the world’s leading chatbot platforms.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

The Point

SEPTEMBER 12, 2013

Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Use tools such as Litmus to perform spam filter tests prior to broadcast and preview your campaign across different email clients.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

Parse.ly

APRIL 7, 2022

Adam Jensen, Director of Broadcast & Digital Content at Brightcove: “For scaling video production while maintaining quality, pre-production and pre-planning is going to be your best friend. “Look at influencers who are attracting huge audiences with vertical phone videos. Empower everyone on your team to contribute.

Resources 52

Resources Video Marketing Planning Work Management 52

Vidyard

JULY 24, 2020

Then, he used Adobe Premiere Pro to stack the footage so that it’d work well on a vertical format like Instagram Stories. During the early days of the COVID-19 pandemic lockdowns, Vidyard Social Media Manager Charlie Rogers filmed a Remote Interview Series for social. He conducted interviews with Vidyard employees and customers using Zoom.

Budget Programs 142

Budget Programs Enterprise Management Skype Work Management 142

Hubspot

APRIL 20, 2017

Additionally, Facebook Pages can now broadcast live from desktop computers in addition to mobile devices. It's different from Facebook Live in that live Instagram videos disappear once the broadcast ends. But like Facebook Live, Instagram pages that are broadcasting live get first priority at the top of the Instagram feed.

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

Circle Studio

JUNE 6, 2018

Overall, the audience was a mix altogether: customers and non-customers, B2B and B2C, marketing and sales, as well as a mix of varying company sizes, industry verticals and job levels. You might assume that a HubSpot survey would be comprised of mostly HubSpot customers, but in fact only 43% have an affiliation to HubSpot.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Hubspot

JUNE 11, 2020

YouTube Live allows users to broadcast live content to viewers. These videos are often filmed vertically, but have similar features as YouTube Live. Aside from being one of the oldest and biggest online platforms out there, YouTube's also offered a live stream feature, called YouTube Live, since 2011.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Content Standard

FEBRUARY 21, 2017

ESPN has a vertical that covers competitive gaming as it would the NBA, NFL, or MLB. There’s a great reason why so many sports teams are investing in this new market: there’s plenty of overlap with male fans, and many who watch a League of Legends stream will also watch a traditional sports broadcast.

Television marketing 55

Television marketing Broadcasting Banners Verticals 55

Hinge Marketing

JUNE 25, 2015

By sharing your firm’s content with their own professional networks, your employees can help broadcast it to a wider but still relevant audience. We researched and identified relevant LinkedIn Groups that represented our industry verticals and the topics we create content on. Helping to promote your firm’s content.

Work Management 48

Work Management Marketing Management Barriers Social Media 48

Bluetext

JULY 19, 2018

For government contractors and global brands who consider the agencies a key vertical, putting in place a comprehensive marketing campaign to reach these decision makers starts now. We are big believers in radio spots as well as broadcast interviews to reach this audience when they are most receptive. In the D.C.

Buy 20

Buy Paid Search Agency Allocation Campaigns 20

Hubspot

MAY 13, 2016

If you want your influencer marketing efforts to reach the widest possible audience, look for influencers who have cross-vertical appeal. Influencers positioned between several different communities are best for getting your message broadcasted to a range of different audiences.

Advertising Agencies 28

Advertising Agencies Verticals Opinions Social Networks 28

EMagine B2B Blog

APRIL 25, 2013

Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. But for the B2B industry, this form of communication is increasing in popularity as a means to get in front of very specific vertical markets. These are know as Twitter chats.

Twitter 40

Twitter B2B Marketing Planning B2B 40

Sprout Social

APRIL 29, 2020

However, it’s critical to ensure your video strategy is in place before, during and after the broadcast. Promote before you broadcast. Before you broadcast your video, take some time to prepare. Sometimes vertical shooting can make you seem too close to the camera, which might not be ideal for an interview-based video.

Broadcasting 145

Broadcasting Facebook Tips Cross-Selling 145

LeadSquared

APRIL 3, 2017

To verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Source: Google. Source: ThinkWithGoogle.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Content Standard

FEBRUARY 6, 2016

Thomas is the reason why brands are clamoring to use Snapchat: He’s among that coveted youthful demographic, he has a Facebook account but thinks Facebook is lame, and he spends more time on his phone, often in messaging apps , than he does watching broadcast TV. Young People Are Obsessed with Snapchat.

Paid Search Agency 40

Paid Search Agency User-Generated Content Facebook Broadcasting 40

Vidyard

JULY 24, 2020

Then, he used Adobe Premiere Pro to stack the footage so that it’d work well on a vertical format like Instagram Stories. Learn From the Pros During the early days of the COVID-19 pandemic lockdowns, Vidyard Social Media Manager Charlie Rogers filmed a Remote Interview Series for social.

Budget Programs 65

Budget Programs Enterprise Management Skype Work Management 65

Single Grain

JULY 22, 2021

To attract as many viewers as possible, it's important to announce your live stream session in advance, just like in this example : Dive Deeper: Quick Tips to Optimize Your Facebook & Instagram Live Broadcasts. What's more, vertical video content is getting more popular. Trend #5: Followers Want to Communicate via Direct Messages.

Paid Content 131

Paid Content Trends Paid Search Agency Verticals 131

Hubspot

SEPTEMBER 5, 2016

There are several verticals that could stand to benefit from this strategy. The Oregon Public Broadcasting app set a great example for how push notifications can be used for this kind of content distribution and promotion. Instead, the app uses push notifications to alert listeners to live broadcasts, encouraging them to tune in.

Opt-out 28

Opt-out Opt-in Mobile Marketing Broadcasting 28

Hubspot

SEPTEMBER 23, 2020

Facebook Live allows you to broadcast to the world in real-time, and live video is more often prioritized by the algorithm and shown in your news feed. Periscope is Twitter's live broadcasting app, which launched in March 2015. When you go live, you broadcast to the app and your followers get a push notification that you're live.

Broadcasting 99

Broadcasting Lock-In Facebook Eye-Tracking 99

Magisto

APRIL 22, 2019

Instagram Live broadcast limits are similar to Facebook Live, at 60 minutes maximum duration. If you’ve got the gift of the gab, you’ll love that Instagram live broadcasts with up to 60 minutes of talk time. Instagram makes it possible to portray a landscape video as a vertical video. What About IGTV Video Length?

Video Marketing 75

Video Marketing Broadcasting Verticals Profiling 75

Single Grain

SEPTEMBER 24, 2019

Many bloggers/entrepreneurs in the frugal living, parenthood and food verticals share detailed monthly reports because their readers want to know how they manage to support themselves by blogging. But broadcasting that you aren’t doing well can negatively impact your ability to acquire new customers, and that should definitely give you pause.

Advertisements 94

Advertisements Advertising Blogger Banners 94

Heinz Marketing

DECEMBER 28, 2020

I mean, this is not like we’re staring down into a laptop doing a Zoom call and we’re doing high quality broadcast production, three full-time producers on our staff. I mean, broadcast quality is gorgeous. And what we found is because we’ve had to invest in the technology so we’re putting on a TV show.

Top of Funnel 129

Top of Funnel Cold Calling Digital Marketing Funnels Training 129

Sharpspring

SEPTEMBER 21, 2021

And most importantly, create vertical images to share on Pinterest: That’s the only way to build up some visibility there. Broadcasting on social media will result in poorly engaged and decreasing following. I did find that sharing to active group boards may bring quite a few clicks, so ask around and try to find some to join.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

From there, you’ll get an idea of what audiences you’re already targeting with specific programs so you can make sure your webinar programs will not only be applicable to specific buyer personas , verticals, or stages of the buyer’s journey but also not be duplicative. Prepare and Go Live.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Convince & Convert

JANUARY 24, 2014

But the organization that had perhaps the greatest social success on chilly January 7 may surprise you: Univision - the broadcast and digital information provider focused on American Latinos. Companies with a strong social business climate treat social horizontally, not vertically. ” vein. Social is a River, not a Lake.

Facebook 163

Facebook Enterprise Management Work Management Marketing Management 163

Hubspot

JUNE 29, 2020

Marketing case studies usually focus on specific verticals, industries, or solutions. When the time came to advertise the biggest launch in the history of their company, Automation Anywhere sought to use LinkedIn's live broadcasting feature to announce their product. But how did the broadcast perform? Let’s walk through a few.

Case Studies 101

Case Studies Case Study Paid Search Agency Linkedin 101

SmartBug Media

NOVEMBER 15, 2019

This unique vertical requires the best marketing tactics needed to meet revenue goals specific to each company and audience. Encourage leaders of your SaaS company to participate in broadcasts, conferences, and interviews to further take advantage of opportunities to position yourself as an authority in the industry.

Inbound Marketing 69

Inbound Marketing Paid Search Agency Marketing Automation Services Companies 69

Convince & Convert

JUNE 25, 2014

Your target market as a B2B company is way smaller than this and your videos should appeal to your niche rather than be broadcast to a huge, irrelevant group. You see, Alan watched 8 videos in full in the 20 minutes he was on your site (each of them leading him to a particular product vertical he spent lots of time on).

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166