Marketing Insider Group

DECEMBER 11, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer.

Social Media 186

Social Media Media Marketing & Strategy Peer-to-peer 186

Hubspot

MAY 7, 2020

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. The world is numb to generic social media broadcasts. The world is numb to generic social media broadcasts. Stop Using Social as a Broadcast Communication Channel.

Social Media 94

Social Media Hubspot Trends Media 94

Oktopost

JULY 2, 2020

What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time. And how can social media transform the customer experience? Social Selling is Just Selling. Phone call, email, LinkedIn? And that is okay.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Oktopost

MAY 7, 2020

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. Listen to the podcast: Watch the live broadcast: Social media is both disarming and powerful.

Transparency 130

Transparency Social Media Work Management Media 130

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics.

Social Media 108

Social Media Paid Content Video Marketing Tips 108

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Contact us. Contact us.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

ClearVoice

JANUARY 25, 2022

” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Ready to learn how to create social media videos your audience will love and share? How to create engaging social media videos. Don’t try it.

Social Media 104

Social Media Video Marketing Media Tips 104

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 105

Social Media Media Word of Mouth Business 105

Content Marketing Institute

FEBRUARY 5, 2018

With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it. Let’s jump right in. Use Facebook Live.

Social Media 167

Social Media Promotion Media Content 167

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Sprout Social

OCTOBER 21, 2020

As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience. With social media, brands can bring entertaining experiences into their audience’s homes and keep fans engaged until things return to “normal.”. It was social media entertainment gold.

Social Media 112

Social Media Media Analytics Custom Publishing 112

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. As soon as the live broadcast stops, make sure it’s readily available for replay. Remember to test.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. But the conversation shouldn’t be about social media vs. traditional media.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

BuzzSumo

MAY 30, 2019

Your social media people share it on Facebook and Twitter. Why Doesn’t Your Onsite Content Blow Up on Social Media? For most of us, however, our social media channels are an echo chamber. The problem seems simple — stuff isn’t getting shared on social media. We’ve all experienced this problem.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

ClearVoice

JANUARY 31, 2022

Here are your monthly updates from the world of social media. Get your 2022 @Instagram Trend report and more in this month's social media updates with @ClearVoice. LinkedIn update: Linkedin adds live audio and enhances the live broadcasting experience. appeared first on ClearVoice Blog.

Social Media 59

Social Media Media Broadcasting Privacy 59

Hubspot

JULY 23, 2019

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager.

Social Media 101

Social Media Social Marketing Media Planning 101

Martech

FEBRUARY 2, 2022

Denny’s social leverage featuring Stanford hoops star Fran Belibi. The Super Slam campaign is running nationally on broadcast TV and radio, on Denny’s digital and social channels, as well as the athlete’s social media. Image: Denny’s.

Social Media 97

Social Media Paid Search Agency Social Marketing Advertising Agencies 97

SpotMe Blog

MAY 5, 2021

Most of the popular live streaming and broadcasting platforms have easy-to-learn interfaces that only take a day to begin using, and when you enlist the help of an event management company , you have the support you need to help run the event in real time. Relieve Stress Behind the Scenes. Event Production Studio.

Broadcasting 52

Broadcasting Product Work Management Paid Search Agency 52

Convince & Convert

SEPTEMBER 12, 2013

Earlier this week, Dunkin’ Donuts debuted the first ad on a professional broadcast created with Vine on ESPN’s Monday Night Countdown. The Vine billboard ad was designed to promote a weekly #DunkinReplay Vine that would appear on Dunkin’ Donuts’ social media channels during Monday Night Football. Are you ready for some football?

Broadcasting 123

Broadcasting Paid Search Agency Ads Advertising Agencies 123

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. That said, social media for journalists can be tricky. 9 best practices of social media and journalism. Put together a professional profile.

Social Media 119

Social Media Effectiveness Media Ethics 119

Hubspot

JUNE 7, 2021

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature.

Social Media 96

Social Media Social Marketing Media Planning 96

Convince & Convert

SEPTEMBER 29, 2015

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.

Social Media 157

Social Media Media Brand Identity Branding 157

Sprout Social

JUNE 25, 2019

Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies. The benefits of using social media icons.

Social Media 107

Social Media Media Guidelines Youtube 107

Oktopost

MARCH 25, 2020

It’s certainly been an interesting time for social media marketing strategy, and for globalization. As current events continue to unfold, we’re proud to bring you, ‘The Globalization of Social Media’, an Oktopost discussion series. Listen to the podcast: Or watch the live broadcast: Banks and social media is a big topic.

Social Media 92

Social Media Peer-to-peer Social Marketing Marketing & Strategy 92

Webbiquity

FEBRUARY 28, 2023

You can design an assessment and share it with your existing clients, or you can take it a step further and share it on your social media accounts to get more extended reach. Tying into social media presence, influencer marketing is another key trend that we will see more of in B2B eCommerce marketing.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

FMG Suite

MAY 6, 2019

Every month, we round up some of the most important social media updates that might impact how you market your firm. From Facebook algorithm updates to new ways to network on LinkedIn, things are always changing in the social media world. billion of them log into the social media platform every day.

Social Media 75

Social Media Media Broadcasting Linkedin 75

Customer Experience Matrix

APRIL 4, 2014

To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5 million entities. Data sources. Data sources. Trend identification.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Hubspot

MARCH 5, 2020

More than likely, you've heard the debate on whether it's more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers. To get the most out of social media and email marketing, you'll want to fully integrate the two. Of course, that's easier said than done. McDonald's.

Social Media 90

Social Media Media Brand Identity Branding 90

Convince & Convert

FEBRUARY 21, 2014

Susan Beebe , Manager of Social Media and Online Communities at Tyson Foods , joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background.

Broadcasting 127

Broadcasting Communities Social Media Mobile Marketing 127

Brandpoint

JANUARY 23, 2020

Loïc Bommersbach is the Social Media Manager for CERN , the world’s largest particle physics laboratory. As social media stands today, content can be hard to get in front of your audience, so Loïc uses his creativity to publish content that is stronger than social media’s algorithms.

Social Media 77

Social Media Media Analytics Communities 77

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. Essential social mindset. Social media really is for socializing. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media.

Social Media 111

Social Media Communities Work Management Media 111

Webbiquity

MAY 25, 2021

James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” public broadcast models. Now you’ve got “social media 2.0,” which tends to be more community-oriented. And the B2B space is so broad.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

FMG Suite

MARCH 28, 2019

There’s always something new on the horizon when it comes to social media marketing. Learn more about how you can leverage social media for your advisory and stay on the cutting edge of these ever-changing platforms. The post Social Media News Roundup for Financial Advisors – March ’19 appeared first on FMG Suite.

Social Media 64

Social Media Media Broadcasting Linkedin 64

Convince & Convert

FEBRUARY 25, 2016

Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. Rules: https://t.co/lB97h1nPTr

Social Media 90

Social Media Media Broadcasting Rules 90

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. ” The Networks to Watch.

Social Media 96

Social Media Social Marketing Media Peer-to-peer 96