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#48 Broadcast Attribution with Brent Lightfoot from iHeart Media

LeadsRX

Learn from Brent Lightfoot, Vice President Research at iHeartMedia, as he discusses exactly how broadcast attribution is working in today’s landscape. ” Applying measurement tools, such as attribution, across all channels (including measuring lift from broadcast channels), and why it is so important.

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Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports

Webbiquity

Large, broadcast-type events like webinars should be kept close to half an hour (plus a bit of time for Q&A). The post Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports appeared first on B2B Marketing Blog | Webbiquity. ” Align event length with event type.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Don’t neglect quality here.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. A ratio of greater than 10 indicates the business is using the account more as a broadcast channel than for actual social engagement. Image credit: CMI.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

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Measuring Streaming Radio in 2023

NuSpark Consulting

Gaming air live, online radio stream gamers twitch broadcast equipment streamer future technology, neon screen overlay panels media show vector illustration of air online video Radio keeps soaring to greater heights despite the common belief that it’s dead due to its inability to appeal to younger generations.

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Three Types of Blog Posts That Will Bring You More Traffic

Webbiquity

How to Write One: Identify experts on the topic of your expert round-up (make sure they are actively engaging on social media, not just broadcasters!) Research existing viral lists on your topic and aim to find a unique angle no one focused on. For more efficiency, visualize your research and add downloadables. to include.

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