Webbiquity

OCTOBER 23, 2018

More recent research shows most B2B marketers aren’t satisfied with their current mix of inbound vs. outbound tactics regardless of last year’s focus.). Hubspot researchers have stated that “ 46% of marketers reported that inbound marketing gave a higher ROI”. What is Inbound Marketing?

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

SmartBrief - Marketing

FEBRUARY 6, 2024

Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. Importantly for advertisers, Adweek reported that ads that ran during it outperformed the primetime average by 33%.

Marketing Budget 74

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 74

Vidyard

JULY 28, 2016

And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. Discover the 4 myths of online video in Forrester’s report here. And that’s why Forrester elected to research this topic and provide tangible recommendations. source=blog”].

Research 50

Research Video Marketing Forrester Planning 50

Biznology

FEBRUARY 15, 2018

The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. Key highlights of the report findings.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Porch Group Media

NOVEMBER 21, 2022

But the real basic definitions are linear is broadcast television and cable. But now when you see CTV numbers in research, like when Business Insider puts out research for CTV, it’s basically streaming across all screens. Download the 2022 New Mover Trends Report. But OTT is really not used as much anymore.

First-Mover Advantage 52

First-Mover Advantage Cable Television marketing Broadcasting 52

Kaon

FEBRUARY 28, 2019

Recently, Transparency Market Research, a research and advisory firm, released a report titled Augmented Reality (AR) in Manufacturing Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2026 , in which Kaon Interactive is cited as a “major vendor providing AR solutions.”

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Stats 93

Stats Buy Budget Programs Sales Qualified Leads 93

KoMarketing Associates

JUNE 19, 2018

In fact, according to the CMI’s B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America report , “The average percentage of total marketing budget spent on content marketing is 26% (among all respondents); the most successful, however, spend 40%, while the least successful spend 14%.” Broadcasting.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

B2B Marketing Directions

AUGUST 15, 2021

The firm hosted a webinar and published a report discussing the findings of this research. Marketing Budgets Fall The "headline" finding of the Gartner research points to a significant decline in marketing budgets as a proportion of company revenue. Image Source: Gartner, Inc. Here are a few of the other major results.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Sprout Social

FEBRUARY 1, 2024

How do you find the influencers in your industry to help you broadcast your messages? Create reports to surface findings to the company Creating reports to communicate social’s impact connects conversational data to your overarching business strategy. Targeted and concise reporting can make this connection crystal clear.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Excelsior Research

APRIL 22, 2022

Around the world, 78% of product research is done online and the amount of response is 80% in the field of digital marketing. Content marketing is defined as the process of marketing which consists of the creation and broadcasting of any type of element (blogs, articles ,short prompts videos etc.) Content creation and marketing : .

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. Among the key points made in the report: Content is crucial.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Research has proven that immersive technology can help improve learning outcomes and information recall. That’s a huge market attracting enterprise tech companies and investors alike.

Enterprise Management 105

Enterprise Management B2B Marketing B2B Marketing Management 105

Salesforce Marketing Cloud

JANUARY 4, 2024

And according to our research , email is still an extremely popular form of messaging. Next, research how to select the right marketing automation tools. Review analytics and reporting : How robust are its analytics and reporting features? What is it, specifically, you want to achieve with your automated emails?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

NetLine

DECEMBER 20, 2022

According to our 2022 Consumption Report , all Webinar formats combined represented 2.3%. To underline just how popular eBooks are amongst B2B audiences: Guides, Cheat Sheets, Tips & Tricks Guides, White Papers, Research Reports, Kits, Webinars, and Checklists combined still represent a smaller number of registrations than eBooks.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Convince & Convert

SEPTEMBER 30, 2021

While the Marketing team is broadcasting from one to many, social selling is ideal for that one-to-one communication. . Do this by researching their industry and tailoring your content to their interests and needs. This self-report card allows for progress checks over time as a good base for identifying what steps taken are helping.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Circle Studio

NOVEMBER 23, 2021

Salesforce’s Seventh Edition of the State of Marketing report revealed that 90% of marketers have adjusted their digital engagement strategy since the pandemic began. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Porch Group Media

OCTOBER 1, 2020

More than 55% of marketers have reported receiving the best ROI from email campaigns. In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71

NetLine

JULY 27, 2023

Soon after, interactive/display ads were a thing, and I was producing pre-roll campaigns for Turner Broadcasting. NetLine’s Audience Explorer is an incredible free tool for research before setting up targeting in your campaigns. This report is a must-read for all B2B digital marketers.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

BenchmarkONE

JULY 29, 2020

Let’s start with the traditional definitions of marketing and PR: According to the Oxford Dictionary, marketing is defined as “the action or business of promoting and selling products or services, including market research and advertising.”. More often than not, these meetings will turn into articles, broadcasts, radio, or podcast features.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

KoMarketing Associates

JUNE 28, 2018

But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. In their own research, they’ve found that the most successful B2B content marketers tend to be extra-focused on the job of building an audience. Who’s responsible for all this audience research?

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Envy

NOVEMBER 18, 2019

We’ve done our research and have selected BrightTalk , thanks to the many outstanding features that set it apart from other video sharing platforms. The 2019 benchmark report noted 3,000 channels, 708,000 downloads, and 4 million viewers who watched 2 million hours of content. It’s doable, but it’s not ideal. Read on to find out why.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Hubspot

DECEMBER 3, 2018

New data from the Pew Research Center says that U.S. Their viewing loyalties have yet to migrate fully to the web," the report says. Source: Pew Research Center. Source: Pew Research Center. The report arrives in the midst of mixed reports about the health and trend of online news platforms and consumption habits.

Cable 73

Cable Television marketing Broadcasting Curation 73

Zoominfo

NOVEMBER 12, 2018

Mac King, Reporter at Fox 5. There are lots of funny comedians and broadcasters dominating the space. You won’t figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it.”. Matt Gourley, Earwolf Podcast Network. Glen Weldon, Panelist for Pop Culture Happy Hour Podcast.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Porch Group Media

FEBRUARY 16, 2021

In research by DemandMetric and Return Path from Validity, The State of Email Marketing 2021 Report, respondent stated that communications and brand awareness were top email marketing objectives: 71% – Communicate with customers 69% – Build brand awareness 64% – Communicate with prospects. Disruptive Advertising ).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

ConvertKit

JANUARY 15, 2021

2020 Deliverability Report ). According to research from Litmus, the most popular time for reading emails is around 10am local time. Instead of delivering your emails as soon as you write them, schedule your broadcast emails in advance. Automated emails perform better than broadcast emails.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Sprout Social

NOVEMBER 30, 2021

According to research conducted by The Harris Poll , on behalf of Sprout Social, 73% of businesses are already participating in social commerce while 79% expect to be doing so in the next three years. During the broadcast, consumers are able to interact with each other and the brand via a chatbox and purchase the highlighted products.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. Interested in the full report?

Social Media 107

Social Media Media Word of Mouth Business 107

Contently

JULY 6, 2017

The vast majority of companies we looked at still have their work cut out for them, but through our research, we found a few brands that may have the blueprint for success. Wide Broadcast. More than 65 percent of pages illustrated what we call a “wide broadcast” approach, which just means they offer a bit of content for everyone.

Brand Identity 155

Brand Identity Branding Best Practices Broadcasting 155

Tomorrow People

NOVEMBER 9, 2018

This blog summarizes some recent research from the Content Marketing Institute. But help is at hand, because the CMI (Content Marketing Institute) has just completed its annual B2B Content Marketing Report. From the B2B Content Marketing Report 2018, it’s obvious the most successful content marketers are taking this route.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Zoominfo

OCTOBER 5, 2021

Mac King, Reporter at Fox 5 “The odds are really stacked against you. There are lots of funny comedians and broadcasters dominating the space. And coming out with regular podcasts that have sound information and good ideas helps establish you and your brand as market leaders.” Staff, WebProNews “Content is everything the light touches.”

Business 100

Business Advertising Mediums Broadcasting Planning 100

Optinmonster

FEBRUARY 18, 2024

Also, according to research done by Yotpo , you’re likely to get your best response on Saturday, so keep that in mind. Yotpo Yotpo is a review management solution that shines in its analytics and reporting. New to email marketing? Here’s our step-by-step guide to running an email campaign.

Work Management 70

Work Management Marketing Management eCommerce Ideal Customer Profiles 70

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Step 4: Create effective video campaigns You’re putting an ad in a place where premium content is broadcast. Your content has to match that quality.

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

Porch Group Media

NOVEMBER 10, 2021

When using email, promotional, broadcast type of emails play an important role but email is also an important channel to encourage engagement at crucial points. Data by Soundest reports that the average revenue per promotional email is $0.02, birthday emails result in $0.07, welcome emails $0.18 and abandoned cart emails $5.64.

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. Pew Research ). Pew Research ). Pew Research ). A full 70 percent of marketers use social media listening tactics to research their target audience. ( 20 percent of Facebook videos are live broadcasts.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Sprout Social

JANUARY 4, 2022

62% of people report increased interest in a product after viewing a related Facebook video. If you’re looking for a place to start, consider broadcasting to a small, targeted audience first to gauge the response. 39% of people report increased interest in a brand or product after viewing it in an Instagram story.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142