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Why Your Marketing Needs to be Data-Driven

Marketing Insider Group

There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting. In this day and age, there’s no excuse for not knowing what your customers want.

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Automate Media Plan Placement Dates with Bionic Tools

Bionic

If you enter “11” in the start date field and “12” in the end date field, Bionic will autocomplete your date range to “11/1/2023 – 12/31/2023.” Bionic will autocomplete your date range “11/7/2023 – 12/24/2023.” It even handles the Broadcast Calendar. Bionic saves you from having to constantly enter the year part of the date.

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How We Recreated The End-of-Year Sales Floor Buzz Remotely

Zoominfo

Breaking News: Broadcast Sports Sales Updates Live. We also broadcast live “sideline” interviews with some of those employees, during which they explained how they pushed each deal over the goal line — and discussed lessons learned that they planned to implement in 2021. Here’s how we pulled it off — and how you can do it, too.

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Expose All the Problems with Your TV and Radio Ad Spots

Bionic

You see these spot counts next to each other in the Spots by Broadcast Week section of your media plan. You’ll be alerted if any of your advertising spots have problems, such as: Delivered outside the flight date range. Delivered outside of weekparting range. Delivered outside of dayparting range. Of course, you can.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

ZoomInfo’s wide range of direct dials and mobile phone numbers are a key asset for these programs. Driving traffic to your website via digital advertising, event marketing and other non-broadcast channels can create more inbound traffic.

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5 essential tips to clearly define your ideal target market

Tomorrow People

It’s also why we marketers avoid broadcasting the same message to every customer segment; doing so signifies a generic approach, which wastes time and money. For this to happen, you should base your decisions on data that comes from a diverse range of sources.

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How We Recreated The End-of-Year Sales Floor Buzz Remotely

Zoominfo

Breaking News: Broadcast Sports Sales Updates Live. We also broadcast live “sideline” interviews with some of those employees, during which they explained how they pushed each deal over the goal line — and discussed lessons learned that they planned to implement in 2021. Here’s how we pulled it off — and how you can do it, too.

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