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Podcast Marketing Statistics for Businesses

Spiralytics

Take short-form web videos, for example. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

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4 Omnichannel Advertising Trends Set to Dominate the 2023 NFL Season

Digilant

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. In fact, Amazon was the first to test a streaming-exclusive broadcast. consumers ( 42% ) are monthly podcast listeners, while more than a quarter ( 26% ) listen weekly.

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Soundrise connects advertisers to podcast creators with shared values

Martech

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

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5 Reasons to Add Podcasts to Your Marketing Mix

Navigate the Channel

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. You remember podcasts limping along for the 10 years before they kicked into another gear with the NPR show “This American Life” and its 2014 investigative journalism series “Serial.” were podcast listeners.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. public broadcast models. They’re getting more into other formats like video, and encouraging people to share insights on the platform. Another question, related to your experience with both the podcast and with Paladin.

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7 Ways You Can Succeed With B2B Live Video

Zoominfo

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. And, other video streaming statistics support this. And, other video streaming statistics support this. Offer product demos or how-to videos.

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What Content Marketers Can Learn from the Greatest Television Steal of All Time

Contently

Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. And introducing the first hour-long pregame show, starring kooky characters like Terry Bradshaw and Jimmy Johnson, while airing compelling video segments about players.