Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?).

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Vidyard

JUNE 8, 2017

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Jay is the founder of [link] and host of the Social Pros podcast.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Rain: The Growth Agency

JANUARY 29, 2021

The event is free to watch and will be broadcast by SHAQ on Facebook Live, as well as via LiveXLive, a global platform for livestream and on-demand audio, video and podcast/vodcast partners including Samsung TV, SLING, STIRR and LiveXLive’s channels on YouTube, Twitch, TikTok, Twitter and more.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Convince & Convert

APRIL 21, 2013

Given my travel schedule and general lack of patience, I don’t watch much live television. I took the opportunity (or made the mistake) of watching Saturday Night Live as it was broadcast. More than 60 years past the invention of the television ad, and THIS is the best we can muster? Last night was an exception.

Television marketing 132

Television marketing Paid Search Agency Broadcasting Thought Leadership 132

Spiralytics

MARCH 13, 2024

Broadcast journalist Raffy Tulfo has a prominent YouTube platform known for its hard-hitting investigative journalism and advocacy for social justice. In 2014 , she signed a contract with AwesomnessTV, a YouTube podcast about international celebrities and influencers, making them a sponsor for her videos.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Convince & Convert

JUNE 13, 2014

Holy Social Arby’s aired a 13-hour long commercial a few weeks ago in an effort to shatter the record for the longest television commercial. During the 13-hour live broadcast , Arby’s gave away $20k in prizes and engaged with watchers on Twitter. .” Richard Branson. See you next week!

Social Media 140

Social Media Media Plans Service Planning 140

Choozle

FEBRUARY 12, 2021

In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. Listen here or wherever you get your podcasts, and see below for the full transcript. We cover: The advantages of CTV over linear TV. And lots more.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Moz

APRIL 9, 2020

Religious institutions are putting their services on the web, from Pope Francis celebrating Mass at the Vatican, to Ann Arbor’s Temple Beth Emeth observing virtual Shabbat and the Imams of the Islamic Center of America broadcasting live, daily lectures from Dearborn, Michigan. Local television and video media. Being the helpers.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. Video Podcast] The Rise of CTV Advertising. Connected TV is well known to provide a broadcast-quality advertisement experience. What is the Difference Between Streaming TV, Connected TV, and OTT? Examples include Roku, Chromecast, Amazon Fire Stick, and Apple TV.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Please Support Our Sponsors. .

Paid Search Agency 129

Paid Search Agency Brand Identity Branding Skype 129

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Please Support Our Sponsors.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Rain: The Growth Agency

DECEMBER 17, 2018

Here’s what to use to connect with them: Boomers watch a ton of television, particularly news. They are also heavy radio consumers, particularly in the car during drive-time, meaning public broadcasting — both radio and TV — is an ideal vehicle to reach boomers. Boomers are slower to adopt podcasts, streaming and OTT.

Communities 40

Communities Broadcasting Television marketing Stats 40

Rain: The Growth Agency

DECEMBER 17, 2018

Here’s what to use to connect with them: Boomers watch a ton of television, particularly news. They are also heavy radio consumers, particularly in the car during drive-time, meaning public broadcasting — both radio and TV — is an ideal vehicle to reach boomers. Boomers are slower to adopt podcasts, streaming and OTT.

Communities 40

Communities Broadcasting Television marketing Stats 40

Rain: The Growth Agency

DECEMBER 17, 2018

Here’s what to use to connect with them: Boomers watch a ton of television, particularly news. They are also heavy radio consumers, particularly in the car during drive-time, meaning public broadcasting — both radio and TV — is an ideal vehicle to reach boomers. Boomers are slower to adopt podcasts, streaming and OTT.

Communities 40

Communities Broadcasting Television marketing Stats 40

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. Interruptive: While content marketing relies on visitors coming to your site, traditional advertising broadcasts to people doing something else.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Content Standard

APRIL 20, 2018

But on the bench itself sat an oddly modern sight in this antique graveyard: a small JVC television, partially disassembled, each part laid out with meticulous care. In a recent Nielsen study , 93 percent of Americans were found to interact with radio broadcasting on a weekly basis. million listeners.

Video Marketing 61

Video Marketing Content Marketing Planning Content 61

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. But what if we stopped thinking about Twitter as a broadcasting tool? Twitter as Storefront.

Twitter 167

Twitter Digg RSS Television marketing 167

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Advertising on podcasts, social media sites, television commercials is all examples of paid media. Paid ads are not earned media.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

ClearVoice

OCTOBER 11, 2019

While switching hats from features writer to copywriter to branded digital content writer to podcast producer takes some mental dexterity, and sometimes confuses traditional long-form journalists, Townsend believes that experience and adaptability are the two most important qualities for success. I see it often. Tell us a little about it.

Brand Identity 81

Brand Identity Branding Tips Ethics 81

Biznology

AUGUST 23, 2016

4) The expectation for high-production output is less rigorous online than it is in Hollywood or on television — in fact, “folksy” or “low-fi” content can come across as more authentic or accessible than broadcast quality production. It’s normal to take awhile. You’ve just gotta fight your way through.”

Television marketing 80

Television marketing Creativity Broadcasting Barriers 80

ClearVoice

JANUARY 7, 2020

While some platforms, like Twitter, will ban political ads , television and radio stations have to follow rules set by the Federal Communications Commission (FCC), which can result in filling their schedule with more political ad spots than a station owner would otherwise choose to air. …And find some new channels.

Paid Content 98

Paid Content Paid Search Agency Ads Content Marketing 98

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). We have a professional on the show today.

Social Media 115

Social Media Media API Twitter 115

Heinz Marketing

AUGUST 17, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! What you have done in the space, your Event Tech Podcast, Event Brew, you’ve been doing some pretty amazing stuff in this space. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 134

Top of Funnel Work Management Lead Ranking Trade Show 134

Heinz Marketing

JUNE 24, 2019

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re joining us from the podcast, thanks so much for joining us. And if you wanted to watch the other show you had to get up, go to the television, turn a knob, go to the other channel.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Paid Search Agency Demand 62

Hubspot

NOVEMBER 5, 2015

Aware that people often expressed vastly different motivations for preparedness, Dale, host of the Survivalist Prepper podcast , recently polled his Facebook community to gain a better understanding. When my wife described it to me I turned to her and said, 'Our world has changed now.'". Surviving Mondays: What are You Preparing For?

Television marketing 28

Television marketing Education Training Class 28

Single Grain

JULY 5, 2019

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting. audience of any podcast.

Marketing AI 111

Marketing AI Banners Startups RSS 111

Hubspot

JANUARY 4, 2013

2) Online Television. Have you ever wanted to watch your favorite shows, but they weren't being broadcast right at that very moment? People are using online television to watch the shows they love online whenever they way. Who wants their favorite show interrupted by a more-than-likely-irrelevant ad, anyway? No problem at all!

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Convince & Convert

JANUARY 24, 2014

But the organization that had perhaps the greatest social success on chilly January 7 may surprise you: Univision - the broadcast and digital information provider focused on American Latinos. some readers may know Expion from the company’s VP, Zena Weist , who is the co-host of my Social Pros podcast ). ” vein.

Facebook 163

Facebook Enterprise Management Work Management Marketing Management 163

readwrite

OCTOBER 4, 2010

Williams seems to spawn revolutionary publishing platforms with the wave of a hand: Blogger.com , Twitter and, though it didn’t work out as well, the podcasting platform Odeo. (Above, photo by Joi Ito ). Costolo is best known to date for his work at Feedburner, the RSS publishing and analytics service bought and squandered by Google.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

LeadSquared

MAY 20, 2015

Marketing strategies that were being used before: Traditional brick and mortar tour operators, print media and some broadcast options whenever budgets permitted. This if done with a television commercial was completely unaffordable for them. What format of nurturing content is preferred by your audience (blogs, e-books, podcasts).

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Single Grain

OCTOBER 18, 2023

In its simplest form, CTV refers to any television that can be connected to the internet. Here’s a more detailed breakdown: Platform Integration : Connected TV advertising is displayed on smart TVs, gaming consoles or devices like Roku, Apple TV, and Amazon Fire Stick that enable internet connectivity on television sets.

Paid Content 52

Paid Content Advertisements Advertising Amazon 52

Convince & Convert

JULY 26, 2013

Tony Clark , Digital Communications Manager for Cedar Point Amusement Park , joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors. Listen Now .

Work Management 131

Work Management Skype Social Media Public Relations 131

The Point

AUGUST 25, 2022

Remember the days when watching your favorite TV show meant being in front of the television at a specific time on a specific day? Even for a boomer like me, those days are a distant memory.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

ClearVoice

DECEMBER 19, 2019

Commentary via podcast, vlog, blog post or other digital media. Secondary Source: When you come across an analysis piece that refers to intriguing studies, conversations from a television broadcast or a quote from a research paper, you need to provide a citation. A newspaper, newsletter or magazine article. MarketingProfs.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

Convince & Convert

APRIL 5, 2012

This is Episode 10 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jay : Here we are on episode number, is this ten, episode ten of the Social Pros Podcast?

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jay : And here we are with episode number 13 of the Social Pros podcast. Lucky number 13.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115