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Podcast Marketing Statistics for Businesses

Spiralytics

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Using this data, the site is configured to suit that individual user and serves up personalised content. Not exactly a nimble startup.

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The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

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The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting. audience of any podcast.

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17 Engaging Video Content Types that People Love to Watch

Single Grain

Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. Take a look at these numbers: Each month, 85% of Internet users in the U.S. User-Generated Content. Dive Deeper: How We Built the Growth Everywhere Podcast to 109,000 Listens per Month.

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Why TikTok Shops Might Be the Next Big Opportunity

Single Grain

Enter the TikTop Shop — one of the fastest-growing ecommerce platforms that is driving users to purchase products within TikTok. Even though the speed at which TikTok’s shopping scene is growing has slowed down a bit, a ton of users are still making purchases, showing that people really are into buying through the app.

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How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

Major brands have enjoyed significant success from creating and growing their own groups, and Facebook head honcho Mark Zuckerberg has stressed that he wants them to play a bigger role in the site’s everyday user experience. It seems that users like them, too. Click here to download it for free right now! Get A Free Consultation.

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