Oktopost

APRIL 8, 2020

Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: Key Take-Aways from Scott Vaughan: Get on your Front Foot: Now is not the time, as a B2B marketer, to sit back and wait for things to happen. Social Media channels. Website pages and blogs.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

ConvertKit

JANUARY 15, 2021

Chapter #5: Segmentation and personalization. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Automated emails perform better than broadcast emails.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Martech

MAY 27, 2022

For example, Instagram offers engagement insights for Reels and live broadcasts. For live broadcasts, there is data on accounts reached, peak concurrent viewers, comments and shares. To access new customer segments and markets, it is vital to make your brand visible and relatable.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Mobile Advertising 102

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

Cable 128

Cable Social Media Distribution Promotion 128

ConvertKit

JULY 14, 2021

Email personalization vs. segmentation—what’s the difference? Two of the best ways to make your emails more relevant for your audience are personalization and segmentation. Email segmentation = grouping subscribers by interest , activity, demographic, or location and sending unique emails to each group. Ryan Baustert.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

ConvertKit

MAY 28, 2021

Podcast sponsorships. If you know your audience religiously listens to a specific podcast, you might want to become a sponsor of it. Sixty-eight million Americans listen to podcasts weekly, so it’s a great medium to reach potential customers. Having custom segments is a great way to gauge interest in your products and services.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Content Marketing Institute

JANUARY 15, 2019

As soon as the live broadcast stops, make sure it’s readily available for replay. In the settings, choose to automatically share your Facebook Live broadcast on your Instagram account and vice versa. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Salesforce Marketing Cloud

JANUARY 24, 2023

By letting them see what books they read, movies they watched, or podcasts they listened to through your platform, you’re tapping into a bit of nostalgia to reward them for being a subscriber. Companies who use targeted and segmented push notifications (as opposed to broadcast notifications) see better open rates and conversion rates.

Paid Content 98

Paid Content Marketing AI Loyalty Budget Programs 98

Digilant

JUNE 28, 2022

Many are finding real promise in cookie-free solutions like connected TV (CTV) and over-the-top (OTT) advertising, as well as digital audio and podcast ads. Think podcasts, music streaming services, and so on. CTV and OTT Advertising. And reporting on these platforms only continues to improve.

Paid Search Agency 52

Paid Search Agency Top of Funnel Tactics Ads 52

Valasys

NOVEMBER 18, 2022

Zoom Podtrak is one of those apps which has gained a lot of popularity with podcast creators. Podcasts help people to consume content on the go. . How are Podcasts helping the Marketing Industry? How are Podcasts helping the Marketing Industry? A podcast is defined as a “radio on demand” by Wikipedia.

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

Spiralytics

MARCH 13, 2024

Broadcast journalist Raffy Tulfo has a prominent YouTube platform known for its hard-hitting investigative journalism and advocacy for social justice. Though this is primarily a media channel, it also publishes remote report segments as vlogs. Raffy Tulfo In Action (@RaffyTulfoInAction) – 27.3 With a whopping 27.3

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

QuanticMind

MAY 25, 2023

SM: In this moment, if you're advertising on those late-night TV programs that are unexpectedly showing reruns, you're likely not going to get the consumers you thought you were, because they’re moving their eyeballs to content that's new to them—whether that’s a show they haven't watched before, a new streaming program, or a new podcast.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Optinmonster

JULY 15, 2021

Segmenting your audience. Broadcasting emails to large groups. You can select a contact list and tags for each campaign, so new leads are automatically segmented. Segment leads and organize contacts. It gives you a stable and trusted business email setup to send broadcast and transactional emails. Constant Contact.

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Email Marketing Automation 64

Content Standard

APRIL 20, 2018

In a recent Nielsen study , 93 percent of Americans were found to interact with radio broadcasting on a weekly basis. For instance, while Nielsen segments out streaming music listeners and streaming podcast listeners, they lump together traditional broadcast, satellite radio, and the relatively new phenomenon of streaming radio.

Video Marketing 62

Video Marketing Content Marketing Planning Content 62

seo.co

JANUARY 10, 2022

For example, you can make an entire video post or conduct a live broadcast session on social media. The possibilities are virtually endless as you can use this technology to resonate and connect with your audience using audio content such as podcasts. to better segment and cluster your customers and incorporate them on your website.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Digilant

AUGUST 10, 2023

It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale. These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale. These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

MARCH 17, 2020

This is especially true for multi-screen consumers who are streaming Connected TV (CTV) content while simultaneously tuned in to broadcast TV to catch the latest news. . Rethink dominant device and channel day-parts. Mobile is king when it comes to the morning commute. B2B advertisers, dip your toes in Account-Based Marketing.

Media 52

Media Bombora Mobile Advertising Advertising Agencies 52

Porch Group Media

NOVEMBER 4, 2022

Video Podcast] The Rise of CTV Advertising. Connected TV is well known to provide a broadcast-quality advertisement experience. The key to audience segmentation is that it allows advertisers to target viewers with relevant messages that bring awareness to their brand. 3 Key Benefits of CTV Marketing and Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Brandpoint

OCTOBER 28, 2019

Segment your email list, and then segment some more. For example, email your content out in an upcoming newsletter, advertise your email list on your podcast, and create a blog post about podcasting and mention yours. Personalization: Next, lean into what you’ve learned to create super-targeted content.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

Ontraport

DECEMBER 16, 2019

They could segment leads and set up automated campaigns centered around specific interests. These leads are then segmented based on the magnet to which they opted in. Matthew also sends broadcast emails highlighting interesting success stories shared by other members in the forum. Membership Site: Owners Academy.

Opt-out 52

Opt-out Landing Pages Opt-in Ad Exchange 52

seo.co

FEBRUARY 16, 2021

For example, you can make an entire video post or conduct a live broadcast session on social media. The possibilities are virtually endless as you can use this technology to resonate and connect with your audience using audio content such as podcasts. to better segment and cluster your customers and incorporate them on your website.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Paid Search Agency Media Skype 130

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Advertising on podcasts, social media sites, television commercials is all examples of paid media. Paid ads are not earned media.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Envy

MARCH 11, 2019

Javvad Malik, as well as being a security advocate for AlienVault, is a well-known cyber security evangelist and broadcaster across social media on security industry news. This combination of articles and podcasts is an essential resource for anyone interested in cyber security as it relates to the Internet of Things. Twitter: @J4vv4D.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Strategic-IC

APRIL 6, 2022

Here at the Agency, we take each episode of Let’s talk ABM podcast and repurpose it into multiple different format types to be distributed in channel: 4. It’s not a means to broadcast your products and services. Some examples of Dark Funnel channels include: Third-party sites. Word of mouth. Online communities eg. Review sites.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

ClearVoice

OCTOBER 11, 2019

While switching hats from features writer to copywriter to branded digital content writer to podcast producer takes some mental dexterity, and sometimes confuses traditional long-form journalists, Townsend believes that experience and adaptability are the two most important qualities for success. I see it often. Tell us a little about it.

Brand Identity 81

Brand Identity Branding Tips Ethics 81

Valasys

DECEMBER 18, 2019

They broadcast the motto: “work smarter, not harder” 2. Founded in the year 2000, the write-ups are specialized on a wide array of topics such as advertising, podcasts, marketing training, SEO, digital advertising, online marketing, case studies, research, seminars, webinars, conferences & B2B.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

ClearVoice

JANUARY 7, 2020

Before you despair, consider the fact that there is a line of logic that suggests content marketing will have higher ROI as an alternative for a segment of marketers and strategies. Become an escape from election fatigue. For our clients we are recommending more creative resources in audio. …And find some new channels.

Paid Content 98

Paid Content Paid Search Agency Ads Content Marketing 98

Vidyard

JULY 24, 2020

case study vs. video podcast ), whether you need B-roll footage, and how you plan to use the actual video (i.e. In this video, he interviewed Jesse Walsh, Segment Marketing Manager, about driving demand from home. in an email , for an online event , etc.). He conducted interviews with Vidyard employees and customers using Zoom.

Budget Programs 142

Budget Programs Enterprise Management Skype Work Management 142

ConvertKit

APRIL 30, 2019

Your email marketing analytics will tell a story through a series of statistics that can be tailored to any email broadcast, campaign, or sequence. It refers to the number of people on your master list or in a specific audience segment opened your email in their inbox. Why tracking email marketing metrics is important.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

Your email marketing analytics will tell a story through a series of statistics that can be tailored to any email broadcast, campaign, or sequence. It refers to the number of people on your master list or in a specific audience segment opened your email in their inbox. Why tracking email marketing metrics is important.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

Hinge Marketing

APRIL 6, 2015

” Podcast : Mitch’s blog is also supplemented by a weekly podcast, with 50-minute episodes that reinforce his written content in an engaging audio format that listeners can take in while driving to work, sitting in the subway, or jogging. And to think, he made his start in the record industry.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Limited Segmentation, Expensive. Segmentation- This feature helps you group your customers into multiple categories, in order to target them with specific campaigns. You can segment your audience, based on their customer journey. 9 per month.

Enterprise Management 265

Enterprise Management Email Marketing Paid Search Agency Work Management 265

Valasys

SEPTEMBER 10, 2019

Segmenting the market based on products or services is easier than ever, using the algorithms leveraging artificial Intelligence (AI) & machine learning (ML). can help the marketers in better indulging with the macro & micro-level influencers for brand promotion.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

NuSpark Consulting

FEBRUARY 3, 2023

Gaming air live, online radio stream gamers twitch broadcast equipment streamer future technology, neon screen overlay panels media show vector illustration of air online video Radio keeps soaring to greater heights despite the common belief that it’s dead due to its inability to appeal to younger generations.

Broadcasting 130

Broadcasting Mobile Advertising Internet Marketing Mobile Marketing 130