Demystifying podcast metrics: The top 7 stats for savvy podcasters


Hosting a podcast without regard to metrics is the same as your sign-less road trip. To help you reach your podcast growth goals quicker, we’ve rounded up insights from creators about the most critical metrics for podcasters to track. Where to find podcast metrics.

How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

As soon as the live broadcast stops, make sure it’s readily available for replay. In the settings, choose to automatically share your Facebook Live broadcast on your Instagram account and vice versa. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Create a podcast. Next, turn the audio into a podcast and upload it to SoundCloud.


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18 Quotes About Podcasting for Business Professionals


Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides, gym sessions, and even during work. Podcasting is great.

The Ultimate List of Marketing Podcasts


Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. A Brief History of Podcasting. Podcasting was humming along until 2014, when the true crime podcast Serial debuted.

7 popular podcast formats: Which one is right for you?


Podcasts are a big deal. An estimated 48 million episodes are floating around on the internet, and in 2020 more than a third of Americans listened to podcasts regularly. It’s understandable if you want to get in on the action and add your perspective to the podcast conversation.

30 Brilliant Content Marketing Podcasts You Need to Hear


We’re talking, of course, about podcasts. Sure, you can’t pop your headphones in during a meeting, but you can listen to these portable broadcasts while you workout at the gym, run errands, or commute to work. Below we’ve compiled a list of 30 podcasts that can lift you out of inbox quicksand and into the realm of content marketing: 1. The Content Champion Podcast. Marketing Agility Podcast. The Marketing Book Podcast. By 8 a.m.

30 Brilliant Content Marketing Podcasts You Need to Hear


We’re talking, of course, about podcasts. Sure, you can’t pop your headphones in during a meeting, but you can listen to these portable broadcasts while you workout at the gym, run errands, or commute to work. Below we’ve compiled a list of 30 podcasts that can lift you out of inbox quicksand and into the realm of content marketing: 1. The Content Champion Podcast. Marketing Agility Podcast. The Marketing Book Podcast. By 8 a.m.

Podcast Industry Notches Another Acquisition With The iHeartMedia-Triton Digital Deal


Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry. The continued upward trend of podcasts was 1 of 9 performance marketing trends we said to watch for in 2021. METEORIC GROWTH OF PODCASTS AND OTT WON’T SLOW DOWN.

Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]


Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few).

Tips for Managing Podcasts – A Behind the Scenes Look

Heinz Marketing

I recently had the privilege of joining Jim Obermayer on his “Behind the Mic” podcast on Funnel Radio part of the Funnel Media Group. Funnel Radio is the streaming digital internet radio channel that publishes live radio programs and follow-on podcasts for at-work listeners.

I Failed at Podcasting, and So Can You


So I figured — why not launch a podcast called "Students vs. Startups … Showdown on the Potomac?". Ultimately, the podcast's failure boiled down to five major factors. Here, let's dive into the five factors that led to the failure of my first podcast, and what you can learn from them.

How to start a podcast: everything you need to know

Sprout Social

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever.

Terminus Featured on Georgia Public Broadcasting


Terminus CEO and founder, Eric Spett , was interviewed on Georgia Public Broadcasting. In this Future Perfect Podcast , GPB’s sci-tech correspondent Renay San Miguel asks Spett about various topics including: How Atlanta has become a technology hub. Hear Spett’s own words in the Future Perfect Podcast below. The post Terminus Featured on Georgia Public Broadcasting appeared first on Terminus.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer


A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. If you're considering creating your own podcast or advertising through one, this post is for you. But before we get into the nitty-gritty of podcasting, let's take a brief history lesson. A Brief History of Podcasts. over 660,000 active podcasts.

How to Maintain a Passion for Podcasting


The surge in recent podcasts is no surprise as we scramble to connect with our friends and peers. And while the fee for entry into the podcasting world is cheap, you have to have a passion for it to succeed. A podcast myth & Adam’s podcasting start.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Just how large an opportunity could podcasting represent for marketers? The % of monthly #podcast listeners has increased from 21% to 24% of the population YOY, via @EdisonResearch. Podcasts are the No.

How Major B2B SaaS Companies Are Winning With Podcasts?

Unbound B2B

Many SaaS marketing teams are already exploring new marketing methods and lately, B2B SaaS podcasts are turning out to be the new favourite way for many marketers to promote SaaS products. Podcasting isn’t a new market strategy. In fact, the podcast market size in 2020 was $11.46

Nine Lessons from Four Years (and 200 Episodes) of Podcasting

Heinz Marketing

It was a little over four years ago that Jim Obermeyer finally convinced me to start a podcast. We call it radio, because technically it’s a live show every Thursday as part of a bank of content broadcast as an Internet radio package.

6 Top Marketing Podcasts for B2B Marketers In 2020


Progressive B2B brands just can’t afford to overlook the top marketing podcasts for B2B marketers in 2020 as they gear up to welcome the New Year, in specific measure because podcasts are an important way for marketers to keep in touch with the leading influencers in the industry & partly because podcasts leverage education & entertainment & are an impactful form of storytelling. population, listen to podcasts regularly. Prologue.

LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions


LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Learn more about LeadsRx Podcast Attribution.

How to bootstrap your influencer marketing program


If a potential influencer only broadcasts their content, this person would not be a good influencer for your business. Some ideas could be co-creating content, recording a podcast, interviewing them for an article, amplifying company announcements, joint contests/giveaways, getting product reviews, referrals, online or offline events.

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Podcasting: A Guide for B2B Businesses

The Lead Agency

According to the Australian Podcast Consumer Report 2017 , podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience who may not be interested in reading blogs or viewing your video content. Podcasting is a great way to engage with influencers and thought leaders in your industry. Podcasting is the opportunity to share that knowledge and experience. Be a guest on another podcast.

The Scoop on Success in Radio and Podcasting – with Gary Krantz

Insider Interviews

Conal Byrne of iHeart Podcast Network with Gary Krantz Krantz has taken entertainment companies and brands from conventional broadcast to digital business models and helped fuel the radio careers of such notables as Carson Daly, Ryan Seacrest and Rachel Maddow.

15 Podcast Tools to Take Your Show from Good to Great in 2019


Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal. Let's review the top podcast tools and services to level up your podcasting game. Podcast Recording Equipment. How to Podcas

9 Podcast Trends You Can’t Ignore in 2020

Single Grain

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. 9 Podcast Trends You Can't Ignore in 2020.

FIR B2B #143: Mitch Ratcliffe on How Covid is Making all Marketing Local Again


Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing.

The Best Podcasts: What You Should be Listening to Now


People are listening to podcasts. One-third of Americans between the ages of 25-54 currently listen to podcasts monthly and this number is expected to continue rising this year due to their convenience and intimacy. No matter your location, you can download and listen to a podcast at any time — information and entertainment wherever you want it at the touch of a button. But there are thousands of podcasts available, so what podcasts should you listen to?

What is a Podcast, and Why Should Professional Services Firms Care?


When I hear the word “podcast,” I don’t exactly think of cutting edge technology. At a pre-event workshop hosted by marketing guru, Mark Schaefer , I was surprised to hear Mark touting the value, and dare I say, resurgence of podcasts as an important part of any firm’s content marketing strategy. That’s right people, podcasts are poised for a comeback! What is a podcast? Some of you may be wondering what exactly a podcast is.

13 Digital Marketing Podcasts You Must Subscribe To


Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. For marketers and advertisers, podcasts are a great method for staying abreast of all the important news and updates taking place within the digital marketing space. ProBlogger Podcast. The Jeff Large Podcast.

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. Then the flip side of that: who shouldn’t start a podcast? Maybe some of you are contemplating that, and maybe you shouldn’t start a podcast. podcast.



Hang in for the second half of the broadcast when Laura outlines concrete practices we can put in place, beginning today, that will help us care for ourselves, humanize each other, and be in a better place to share our gifts and talents.

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6 Video Podcasts B2B Businesses Can Learn From


Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Bolstered by a recent trend towards cord-cutting, and devices like AppleTV and Google Chromecast, video podcasts are staking their claim as not only one of the most engaging syndicated content forms, but one of the most popular.

The 15 Best WordPress Themes for Podcasters in 2019


Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. If you’re a host or producer, chances are you’re busy managing your podcast — and building your own website may sound like a daunting task. The 15 Best WordPress Themes for Podcasters in 2019. Podcaster. Key Takeaways: Unlimited podcast episode archive pages.

What the Election Means for Your Clients Copy

FMG Suite

In this video webinar, podcast host Mike Woods discusses how to handle the election-related conversations with your clients, including: Handling opposing political opinions. Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite Marketing

What the Election Means for Your Clients

FMG Suite

In this video webinar, podcast host Mike Woods discusses how to handle the election-related conversations with your clients, including: Handling opposing political opinions. Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite Marketing

Keeping up with Media Trends


Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends. As well, he is the Executive Producer of a number of nationally broadcast documentary programs on public television.

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Regulation Best Interest Update

FMG Suite

Watch our Reg BI webinar with FMG Suite podcast host Mike Woods for everything you need to know about Reg BI, including: How the new rules are working for financial professionals. Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite Marketing

10 of the Best Podcasts About Business and Management


That’s why business management-oriented podcasts are so perfect for today’s professionals. internet users listen to podcasts at least once a week. Whether commuting to our offices, schvitzing at the gym, or sitting at our desks, podcasts provide hands-free enrichment. Since the majority of podcasts are light in tone and conversational in structure, they make it easy to explore business challenges and trends from multiple perspectives. Source: Read to Lead Podcast.

Why Rich Media Is on the Rise with Don Twine


Don is a Senior Digital Graphic Designer at Sinclair Broadcast Group, a leading media company and provider of local sports and news. Advertising PodcastWelcome to The Drag & Drop Show! In today’s episode, John Biggs, our host, breaks down some hot design topics with Don Twine. Founded in 1986, the company boasts around 191 television stations, in […].