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How to Help Your Employees Become Influencers

Onalytica B2B

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. It’s no longer realistic to lay out a locked-in, year-long strategy.

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Are Your Influencers Buying Their Followers?

Onalytica B2B

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Or do we blame the brands, viewing influencers as a means to an end and a broadcasting platform – a method no different to advertising, prioritising metrics such as followers and likes that are easy to track.

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What Is Twitch? How Do Brands Use It?

Hubspot

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. Let's begin by defining Twitch.

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What Every Marketing Department Needs to Know About Google+

Convince & Convert

“Ghost town.” ” “Waste of time.” ” “It’ll never happen.” These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. This enables Google+ posts to spread across Google’s two million site strong Display Network.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Videos have the potential to go viral or for the person broadcasting the video to bring a huge following to your product. Video Creates Peer Pressure. In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. Here’s where user-generated videos come in.

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Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

Connect with industry professionals and peers. YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy.