The Myth of ‘Going Viral’

The Lead Agency

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine , “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn it into a phenomenon.”. The researchers studied the spread of millions of messages on Twitter.

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The CMO’s Guide to Chinese Social Media Marketing

Content Standard

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. Backlash on social media in China saw the luxury fashion brand cancel a planned event as users—including celebrities and influencers—took to social media to criticize their ad campaign featuring a Chinese model struggling to eat Italian food with chopsticks. The Impact of the Great Firewall. ” The Networks to Watch.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Click here to download it for free right now! One exciting example of AI in practice is chatbots (more on that later).

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Click here to download it for free right now! One exciting example of AI in practice is chatbots (more on that later).

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. Click To Tweet.