Buzz Marketing for Technology

OCTOBER 30, 2008

And whenever someone says I am getting a little to edgy I show them the - ExtendedStay viral video – that usually works. Jeff – Moving the business model from broadcast to a narrowcast model. Jeff – My role as the CMO of the company is to create “tension” to move the organization and brand in a massive way.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Convince & Convert

JUNE 25, 2014

By now, most marketers have realized that video isn’t a passing fad. Companies are even becoming known for their video content. If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands. Unlike a white paper or eBook, video assets make people feel.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

The ROI Guy

DECEMBER 23, 2010

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment. Similarly, the more timely the information, the more popular it is.

Social Media 40

Social Media ROI Practices Media 40

Convince & Convert

MARCH 6, 2012

Video production by my friends at Candidio. Please watch video for entire interview.). Maybe Narrowcasting Trumps Broadcasting. Fast, inexpensive, great service. Abbreviated transcript below. Jay: Welcome, everybody. Mr. Schaefer, how are you, good sir? Mark: I could not be better.

Case Studies 122

Case Studies Narrowcasting Case Study Enterprise Management 122

Single Grain

DECEMBER 6, 2019

Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. 6 ) Video Marketing. Video marketing is one of, if not the , most important marketing trend today and likely for the next 5-10 years.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145