Convince & Convert

JUNE 25, 2014

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. By now, most marketers have realized that video isn’t a passing fad.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

ANNUITAS

OCTOBER 26, 2020

Deloitte Consulting published a great article titled The 5 roles of the CMO: The multiple roles of the 21st-century Chief Marketing Officer – and it’s spot on: “Chief Marketing Officers are asked to be Chief Storytellers, Capability Builders, Customer Champions, Innovation Catalysts, and Growth Drivers.”.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Single Grain

DECEMBER 6, 2019

There are plenty of ways to drive higher engagement with your video marketing , as you can make a video post or start a live broadcast on Facebook , Instagram or LinkedIn. 54% of users convert from a segmented push notification, compared to only 15% for broadcast messages (a 3x improvement). 31) Better Analytics.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145