broadcast 
Choozle
JANUARY 23, 2024
Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. Moving a purchase from one retailer to another doesn’t help the brand at all.
Single Grain
DECEMBER 6, 2019
There are plenty of ways to drive higher engagement with your video marketing , as you can make a video post or start a live broadcast on Facebook , Instagram or LinkedIn. 54% of users convert from a segmented push notification, compared to only 15% for broadcast messages (a 3x improvement).
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