SMS Marketing Potential: Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]
JULY 13, 2012
The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience. So if you're curious about the potential of narrowcasting with SMS, the following infographic has some intriguing stats to share.