ANNUITAS

OCTOBER 26, 2020

Marketing is shifting to being less about broadcast and more about narrowcast. Therefore, it benefits both sales and marketing leaders to take an Account Based Demand Marketing approach around those customers and opportunities – TOGETHER – to ensure they are helping to drive priorities, and growth, for the business.

Account Based Marketing 147

Account Based Marketing Help Demand Narrowcasting 147

Customer Experience Matrix

SEPTEMBER 9, 2009

mass media, or broadcasting: this began in the late 19th century with the emergence of national brands and national print media. database marketing, or, more poetically, narrowcasting. Broadcast is the most passive medium; essentially, it’s yelling at people who may or may not be interested in the message.

Social Media 120

Social Media Media Social Database Marketing 120

Hubspot

JULY 13, 2012

The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience. What are your thoughts on using SMS for marketing?

SMS 28

SMS Narrowcasting Marketing Stats 28

Buzz Marketing for Technology

OCTOBER 30, 2008

Jeff – Moving the business model from broadcast to a narrowcast model. Messaging in the digital world Nick – web is our storefront – need to try to get more customers engaged with our brand online – I don't have the fortitude to pull all the print and ad dollars offline.

CMO 100

CMO Narrowcasting Peer-to-peer User-Generated 100

The ROI Guy

DECEMBER 23, 2010

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.

Social Media 40

Social Media Best Practice ROI Media 40

Single Grain

DECEMBER 6, 2019

There are plenty of ways to drive higher engagement with your video marketing , as you can make a video post or start a live broadcast on Facebook , Instagram or LinkedIn. 54% of users convert from a segmented push notification, compared to only 15% for broadcast messages (a 3x improvement).

Trends 145

Trends Marketing Search Search Engine 145