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5 Goals to Help You Think Like a Chief Growth Officer in 2021


Marketing is shifting to being less about broadcast and more about narrowcast. Therefore, it benefits both sales and marketing leaders to take an Account Based Demand Marketing approach around those customers and opportunities – TOGETHER – to ensure they are helping to drive priorities, and growth, for the business.

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Why Social Media Really Matters

Customer Experience Matrix

mass media, or broadcasting: this began in the late 19th century with the emergence of national brands and national print media. database marketing, or, more poetically, narrowcasting. Broadcast is the most passive medium; essentially, it’s yelling at people who may or may not be interested in the message.

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SMS Marketing Potential: Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]


The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience. What are your thoughts on using SMS for marketing?

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Redefining the Role of the CMO

Buzz Marketing for Technology

Jeff – Moving the business model from broadcast to a narrowcast model. Messaging in the digital world Nick – web is our storefront – need to try to get more customers engaged with our brand online – I don't have the fortitude to pull all the print and ad dollars offline.

CMO 100
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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

There are plenty of ways to drive higher engagement with your video marketing , as you can make a video post or start a live broadcast on Facebook , Instagram or LinkedIn. 54% of users convert from a segmented push notification, compared to only 15% for broadcast messages (a 3x improvement).

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