sagefrog

FEBRUARY 7, 2024

Since video generally generates more leads than other mediums, B2B brands are incorporating more video content into their marketing mix to communicate complex ideas, showcase products, and connect with their audience on a more personal level. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). But for your social media activity to successfully yield results, you need to do more than just broadcast content. This means if your audience is primarily on LinkedIn, go for text posts.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Valasys

JANUARY 25, 2024

Today, video has become the most engaging and effective medium for reaching your target audience. Each platform, be it YouTube, Facebook, LinkedIn, or Instagram, has its own set of specifications and audience preferences. On YouTube, you can make use of clickable annotations or end cards.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Onalytica B2B

MARCH 12, 2018

Why would you morph the solution to the demise of advertising, into a replica of advertising, just through a different medium? Casey Neistat is a well-known creative filmmaker on YouTube. Below is a great example of an industry influencer coming to and broadcasting their own opinion of VMware.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. At Experticity , I partnered with our existing clients to broadcast over 25 live episodes on Facebook. A study by quintly found native Facebook videos (including Live) drove an average of a 1055 percent higher share rate than YouTube. Live video is nothing new.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Convince & Convert

OCTOBER 27, 2015

When you own YouTube, helping take something else to new heights is not only small potatoes, but potentially at odds, strategically. When you produce a Blab, whether it’s a quick, ad-hoc conversation or a planned, produced broadcast, the company sends the host a high quality audio feed and a copy of the video.

Skype 159

Skype Broadcasting Youtube Comparison 159

Vidyard

JUNE 8, 2017

While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Fast forward over ten years, and a new medium has grown from this already popular content channel. That’s a big audience.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Social media video marketing is a great medium to reach new customers and show them who you are, what you do, what you stand for and what makes you unique. billion by 2021.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Hubspot

AUGUST 3, 2017

This time, the contenders were some of the major live video platforms out there: Facebook, Instagram, YouTube, and Snapchat. Carney also spoke to the fact that, when it comes to broadcasting live video with convenience, Facebook emerges as a leader once again. What else can we debate?”. I opened up the discussion on Slack. …

Video Marketing 75

Video Marketing Broadcasting Planning Youtube 75

KoMarketing Associates

AUGUST 18, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. But maybe you knew all that already. Is it maybe… perhaps… because you’d just rather not appear on screen?

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Contently

SEPTEMBER 19, 2016

While gamers can’t take credit for making YouTube an internet behemoth, they’ve certainly done their best to colonize it. In August 2015, YouTube launched YouTube Gaming, a separate platform just for gaming content. He’s done a lot not only to publicize the medium, but also to promote the games he plays.

Trends 60

Trends Media Youtube Advertising Mediums 60

Vidyard

JULY 28, 2016

Sure, YouTube is the second largest search engine in the world. But no, that doesn’t mean that you should be creating videos simply because that’s the medium people crave. Because video is just that … it’s a medium. Because video is just that … it’s a medium. Maybe not …. Video is a critical piece of a larger puzzle.

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

JULY 20, 2016

Sure, YouTube is the second largest search engine in the world. But no, that doesn’t mean that you should be creating videos simply because that’s the medium people crave. Because video is just that … it’s a medium. Because video is just that … it’s a medium. Maybe not …. Video is a critical piece of a larger puzzle.

Research 50

Research Video Marketing Forrester Planning 50

ClickZ

AUGUST 6, 2020

Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. For them, it is unthinkable to check TV guides looking for favorite shows and then adjusting plans according to the whims of broadcasters. Impressive as it may be, the future looks even brighter. Connected TV offers such freedom.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Navigate the Channel

SEPTEMBER 15, 2023

Video has become the preferred medium for communication, information sharing, and entertainment in the digital age. We are naturally drawn to images and motion, making video an incredibly compelling medium for storytelling. These bite-sized videos are perfect for capturing the attention of busy consumers who have short attention spans.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. Does the new structure make sense? Should other agencies follow suit? Do we fix them or ditch them?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Hubspot

MAY 11, 2021

Ultimately, if you're interested in testing out Clubhouse as its own potentially powerful marketing channel, Brown encourages you to consider the needs of that platform as entirely separate from podcasting: "Clubhouse is to podcasts as Twitch is to YouTube. There are also scenarios when on-demand content will be the more relevant medium (i.e.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Vidyard

FEBRUARY 12, 2020

Easily broadcast town halls or standups to include the whole team, no matter where they’re located. Far too many organizations are still patching together unusable video solutions like public Dropbox links or rogue YouTube channels. Discovered an issue or have an idea how to improve something?

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Hubspot

MARCH 8, 2017

From Napster to YouTube Music: The History of Internet Radio. Broadcast Radio. Although radio technology had existed long before, the alleged first commercial American radio station , KDKA, didn’t begin broadcasting until 1920. families were said to own broadcast radios. So, how did we get here? Live Performance.

Peer-to-peer 77

Peer-to-peer Broadcasting Copyright P2P 77

Outbrain

AUGUST 12, 2019

The most watched TV show of all time in the US was the final episode of M*A*S*H, broadcast in 1983, that drew a record viewership of over 100 million people. In that historic TV moment, it became clear just how powerful the medium was to our daily lives. Then came the internet, and in 2005, YouTube was born.

Marketing AI 45

Marketing AI Video Marketing Broadcasting Paid Search Agency 45

seo.co

JANUARY 10, 2022

This is not merely restricted to YouTube. For example, you can make an entire video post or conduct a live broadcast session on social media. However, for search engine optimization, voice search components can be a good idea for brands to facilitate the consumers who want to adapt and switch over to this medium.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Buzz Marketing for Technology

OCTOBER 28, 2008

Targeted ad insertion radically changes the medium – no longer by “slots” you buy an “audience” based on geographic, demographic, and viewing behavior segmentation. Bottom line – TV becomes much more like the internet (IPTV) but with broadcast programming and ads will be bought and delivered like internet advertising!

Broadcasting 100

Broadcasting Planning CMO Advertising Mediums 100

Vidyard

JANUARY 8, 2015

Video’s a ‘rising’ medium. Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. Good on you, you savvy marketer, you.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Moz

APRIL 9, 2020

Religious institutions are putting their services on the web, from Pope Francis celebrating Mass at the Vatican, to Ann Arbor’s Temple Beth Emeth observing virtual Shabbat and the Imams of the Islamic Center of America broadcasting live, daily lectures from Dearborn, Michigan. Local, regional, or industry podcasts. Being the helpers.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Schubert B2B

JANUARY 2, 2018

But it makes sense for marketers to favor this tool because video is a unique medium. On the other hand, your audience on Facebook and YouTube will tolerate a longer video, so you don’t have to jump straight to the point. It’s everywhere, and bumping into some version of a branded video on social media is a given at this point.

Social Media 67

Social Media Trends Media B2B 67

seo.co

FEBRUARY 16, 2021

This is not merely restricted to YouTube. For example, you can make an entire video post or conduct a live broadcast session on social media. However, for search engine optimization, voice search components can be a good idea for brands to facilitate the consumers who want to adapt and switch over to this medium.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Sprout Social

JULY 16, 2020

The half-hour mark seems to be a happy medium for most pods, although some run slightly shorter (and some significantly longer). Similarly, having notes and timestamps is useful for readers who want to skim your episode and don’t have time to listen to the whole broadcast. Deciding on your episode length.

Cable 128

Cable Social Media Distribution Promotion 128

ConvertKit

MAY 28, 2021

Sixty-eight million Americans listen to podcasts weekly, so it’s a great medium to reach potential customers. We talked about using social media advertisements to promote your email list, but you can also use PPC (pay-per-click) ads on Google , YouTube, or other search platforms. Run PPC ads to convert more visitors.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Marketing Craftmanship

MARCH 16, 2012

For starters: There are too many distractions within traditional print, broadcast and digital media channels to ensure that target audiences will notice your company’s brand exposure, remember seeing it, or be influenced by the coverage; Many types of media exposure have very little marketing value.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Content Standard

DECEMBER 8, 2016

According to a report from Magisto , Millennials at small- to medium-sized businesses are far outpacing their baby boomer counterparts when it comes to embracing digital content strategy. Consider the story of Dollar Shave Club, which burst onto the shaving scene with a widely shared YouTube video. The Digital Shift (or Lack Thereof).

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

Content Standard

APRIL 9, 2018

Uncle Drew already has a long-established story on Pepsi’s YouTube channel, where the videos have pulled in a couple hundred million views since 2012. Work With Professionals in the Medium. Pepsi prepared for this endeavor by leaning into their existing digital content. Test Your Audience First.

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

Content Standard

DECEMBER 19, 2015

Facebook’s video prowess now rivals YouTube. For brands reluctant to try the medium, Facebook’s news should be a wake-up call: Live stream video is here to stay. When the user ends the broadcast, the video is saved on their timeline like any other video. Live Streaming for the Masses. Celebrity Influencers.

Video Marketing 40

Video Marketing User-Generated Content Broadcasting Youtube 40

Parse.ly

APRIL 7, 2022

Video content marketing is more than just the norm these days; it has become essential to incorporate this medium into your strategy. Adam Jensen, Director of Broadcast & Digital Content at Brightcove: “For scaling video production while maintaining quality, pre-production and pre-planning is going to be your best friend.

Resources 52

Resources Video Marketing Planning Work Management 52

Content Standard

FEBRUARY 18, 2016

Recently, Skype for Business launched a video broadcast series geared toward IT pros, hosting discussions around topics that matter to them, putting consumer—not product—first. Lately, GE has placed a strong emphasis on developing its social media presence, particularly through visual mediums like Tumblr, Instagram, and YouTube.

Skype 75

Skype Enterprise Management Work Management Marketing & Strategy 75

Content Standard

NOVEMBER 3, 2015

Millward Brown points out that the trend is forcing brands to reconsider how video is targeted as a marketing medium, highlighting the differences and challenges between online and traditional TV. YouTube has less average consumption but a much larger user base: 163 million US consumers watch 35 minutes a day.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Hubspot

DECEMBER 19, 2016

Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. 2016 was a year of unprecedented creative opportunities for advertisers. Image Credit: Taco Bell's Twitter. 4) Influencer Marketing.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

Biznology

FEBRUARY 23, 2012

from broadcast to dialogs. Unless your organization has hundreds of millions of people, some of the patterns you see in Facebook, Twitter, Google, Wikipedia or YouTube will never realize–and that cuts both ways. –whatever that means–dictate the norms. It typically goes like this: from top-down to bottom-up.

Wikipedia 80

Wikipedia Business Terms and Conditions Social Media 80