Valasys

JULY 24, 2019

Facebook capitalized on Snapchat’s proven way of storytelling & incorporated it into the content strategy of all the platforms owned by it, including Instagram, Whatapp, Messenger & Facebook itself. A trusted friend referral influences people more than the best broadcast message. billion monthly active users (MAUs).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Kapost

OCTOBER 7, 2016

Now, 20 years later, I’m a visual storyteller who utilizes the power of video to help brands communicate and connect to customers, prospects, and key personnel. Back when television was essentially the sole broadcaster of video marketing, throwing your logo on any ol’ commercial that featured a celebrity worked wonderfully.

Storytelling 128

Storytelling Video Marketing Lock-In Television marketing 128

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. "The Blendtec story demonstrates one of the key takeaways of contagious content. In other words, it was hard work.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

JUNE 25, 2014

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Great videos distinguish you from competitors because this memorable medium opens people’s hearts. Companies are even becoming known for their video content.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

Martech Advisor

JANUARY 28, 2020

It happens when a campaign goes viral, or a product sells exclusively through word-of-mouth. Paid media is a distribution channel that allows marketers to buy ad slots on digital avenues such as social media channels, search engines, and websites to broadcast their message. Use Marketing Storytelling. Earned and Shared Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Content Standard

AUGUST 29, 2016

Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat. “One of the reasons journalists are so successful is they already understand the live medium, and I think brands will have to understand it, too. Storytelling. Why invest in it?

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Outbrain

DECEMBER 8, 2019

Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. Every year has at least one viral meme, and 2018 was no different. This is not just an ad campaign; it’s a mini adventure movie. Laurel or Yanny?

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54