Hubspot

MAY 29, 2015

Or podcasts ? So how do these principles help explain the popularity of kale, yoga pants, and podcasts? The Return of the Podcast. Soon after its release, "podcasting" -- a genre of narrative audio cleverly named to reflect the listening device -- surfaced and began to catch on. Or yoga pants? What's that all about?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Single Grain

MAY 12, 2020

Great brand storytelling can set a company apart from its competition, simultaneously motivating employees and captivating consumers. Dive Deeper: How We Built the Growth Everywhere Podcast to 109,000 Listens per Month. Do yourself a favor and spare six minutes to listen to this podcast on How to Run Automated Webinars.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Hubspot

MARCH 20, 2019

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. If you're considering creating your own podcast or advertising through one, this post is for you. The catalyst?

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Cost Per Thousand CPM Paid Search Agency Marketing Budget 70

Martech Advisor

JANUARY 28, 2020

​​​​ Podcasts are episodic audio content that let users consume information on the go. The rapid adoption of audio streaming services and podcast distribution platforms facilitated the growth of podcasts, and marketers have banked on this opportunity to connect with an audience that also consumes information passively.

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Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Content Standard

DECEMBER 30, 2020

We want to know how you crafted engaging narratives that captivated distracted audiences—in any medium. This awards program will spotlight the marketing and communications content creators who write, edit, film, curate, broadcast, publish or just plain create superb content to promote their brand or organization.”

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Advertising Agencies Paid Search Agency Content Marketing Planning 86

Outbrain

DECEMBER 8, 2019

Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. The Message” Podcast. Here at Outbrain, we love our podcasts , so no surprise that this Webby-winner would also be one of our top picks.

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Paid Search Agency Examples Ads Advertising Agencies 54

Convince & Convert

FEBRUARY 19, 2016

If we don’t have time, we’ll absolutely answer the questions after the broadcast. Thanks so much for having me and congratulations on what I bet is going to be an awesome podcast series. It’s primarily focused on either medium or large organizations or agencies that serve them. Welcome, my friend.

Work Management 86

Work Management Paid Search Agency Marketing Management Lead Ranking 86

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

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Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

KoMarketing Associates

OCTOBER 13, 2020

Medium” length videos of 30 seconds to two or three minutes. That’s a medium-length social media post, which is just enough for a one-sentence introduction, three bullet points, and a call to action. Or they could be excerpts of webinars, podcasts, or other company videos. You’ve heard about the power of storytelling.

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Linkedin Webinar Metrics B2B Thought Leadership B2B 295

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Sitting at the very bottom of the list were podcast ads, radio ads and billboards. Does yours?

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Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

seo.co

JANUARY 15, 2021

Infographics exploded in popularity when they first started gaining momentum as a content medium a few years ago, and it’s no mystery why. If you want to get involved, paneled, illustrated storytelling can be a deep and immersive way to present a complex idea or present a sophisticated idea of humor. Infographics. Photography.

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Marketing Websites Content Webinar Metrics Work Management 83

Single Grain

DECEMBER 6, 2019

There are plenty of ways to drive higher engagement with your video marketing , as you can make a video post or start a live broadcast on Facebook , Instagram or LinkedIn. Rip the audio alone and use it as a podcast episode. Video is by far the most popular way customers want to learn about new products : And don’t just think YouTube.

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