Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Her YouTube channel and newsletter provide tips on how to use the tool. How do you find the influencers in your industry to help you broadcast your messages?

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Below are our predictions for digital media and other adtech trends. Get MarTech! In your inbox.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Paid Search Agency 113

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. You can design an assessment and share it with your existing clients, or you can take it a step further and share it on your social media accounts to get more extended reach.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

ClearVoice

JANUARY 31, 2022

Here are your monthly updates from the world of social media. Get your 2022 @Instagram Trend report and more in this month's social media updates with @ClearVoice. LinkedIn update: Linkedin adds live audio and enhances the live broadcasting experience. YouTube update: Baby Shark becomes YouTube’s most-watched video.

Social Media 59

Social Media Media Broadcasting Privacy 59

Hubspot

FEBRUARY 5, 2018

Last Friday, YouTube announced it work to further curb the spread of propaganda on its network -- this time, by adding a designated label to state-funded content. The label will appear below the video itself, and above its title broadcasters, as per the example below: Source: YouTube. presidential election.

Youtube 72

Youtube Broadcasting Marketing Proposals Content 72

SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Similarly, what’s funny gets shared and shared on social media widely , creating a ramp way for acceleration during the Big Game hoopla. Think again.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Sprout Social

OCTOBER 21, 2020

As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience. With social media, brands can bring entertaining experiences into their audience’s homes and keep fans engaged until things return to “normal.”. It was social media entertainment gold.

Social Media 113

Social Media Media Analytics Custom Publishing 113

Martech

JANUARY 4, 2024

She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Martech

FEBRUARY 2, 2022

Some of her highlights have tens of thousands of views on YouTube. The Super Slam campaign is running nationally on broadcast TV and radio, on Denny’s digital and social channels, as well as the athlete’s social media. However, she will gain even more exposure through the Denny’s promotion. Image: Denny’s.

Social Media 99

Social Media Paid Search Agency Social Marketing Advertising Agencies 99

Sprout Social

JUNE 25, 2019

Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies. The benefits of using social media icons. Facebook icons.

Social Media 108

Social Media Media Guidelines Youtube 108

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. Brands will use their big media ad spends as the basis for campaigns in the months ahead. It’s the latest edition of a tried-and-true American holiday — Super Bowl LVIII. The game is only the start.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 111

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. This provides an alternative or supplement to brands who are advertising to customers through retailer-owned retail media networks (RMNs). YouTube is bringing smart advertising to short videos.

Paid Search Agency 107

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 107

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.

Social Media 80

Social Media Media Youtube Linkedin 80

Hubspot

JULY 22, 2019

In the next few years, we're going to continue to see a decline of TV viewing -- and with it, a steep drop-off of traditional TV advertising in favor of using digital media as the preferred advertising platform. For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017. Digital media is cheaper.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. Video quality is the most important factor for 67% of viewers when watching a live stream broadcast ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. You can write content for a webinar and repurpose the event into a blog or social media post. The webinar itself can also work as great content for a YouTube post. A webinar is a virtual seminar.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical. This makes keyword research for hashtags critical in social media.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

flux.la

AUGUST 11, 2020

This is made possible by the emergence of various social media sites and apps. Business moguls, media personalities, and customers all-alike can find something tailored for them. Size isn’t the only factor to consider when considering these media sites. Why Is Social Media Good For Business?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Brandpoint

JANUARY 23, 2020

Loïc Bommersbach is the Social Media Manager for CERN , the world’s largest particle physics laboratory. As social media stands today, content can be hard to get in front of your audience, so Loïc uses his creativity to publish content that is stronger than social media’s algorithms. With over 2.5

Social Media 77

Social Media Media Analytics Communities 77

Biznology

MARCH 14, 2017

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. The same kind of high-profile publicity — and controversy — that used to find its home on Twitter now finds itself on YouTube and Twitch.

PR 163

PR Twitter Public Relations Youtube 163

Webbiquity

APRIL 30, 2020

Social media marketing. More than 70% of marketers say social media marketing has significantly helped them. Many people use social media to search for their favorite products/services/brands. Today’s lockdowns have made people more active on social media, creating an opportunity for marketers to build brand awareness.

Tools 232

Tools Social Media Social Networks Work Management 232

Biznology

OCTOBER 15, 2018

Over the years, the relationship between people and mass media has faced some fundamental changes. Those changes include the arrival of Netflix as well as mobile phones with web access and the all-important social media. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Broadcasters. Broadcast less and appreciate feedback more. Connectors. Participators. Collaborators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

SmartBrief - Marketing

FEBRUARY 6, 2024

Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. In the days before YouTube, the air of mystery around Super Bowl ads added to the fun of the watch party.

Marketing Budget 74

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 74

EMagine B2B Blog

APRIL 19, 2019

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Attract the media. Engage with researchers.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Zoominfo

JUNE 19, 2018

Broadcast keynote speeches to your followers so they can feel like they’re right there in the audience. Rather than responding to individual questions across platforms, broadcast regular Q&A sessions where you answer several questions at once, in one engaging video. You can also broadcast a product demo hosted by an influencer.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Martech

MAY 27, 2022

Advertising is deeply impacted by emerging tech platforms and social media trends, making it susceptible to constant disruptions. Additionally, the platform has repeatedly proven itself as a strong conversion channel, driving 155% more clicks than Instagram and Facebook ads for a Jungle Topp Media experiment. Incorporate feedback.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Mobile Advertising 108

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Martech

JULY 20, 2021

Weber can then download the videos in specific formats to share across their social media channels and on product pages to build trust and drive sales. The impact of sharing video on social media is well documented to be powerful and positive when it comes to elevating consumer sentiment (and awareness) for brands.

User-Generated Content 115

User-Generated Content Video Marketing Generation Marketing Management 115

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. Is this the best piece of corporate media ever? But then again, it’s not just any video on any YouTube channel. Is this the best piece of corporate media ever? 2M+ fans on Facebook.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. . ” To say Vevo has a presence on YouTube is an understatement.

Video Marketing 118

Video Marketing Cross-Selling Youtube Lead Ranking 118

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. It's not all streaming, though.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43