Convince & Convert

SEPTEMBER 12, 2013

Earlier this week, Dunkin’ Donuts debuted the first ad on a professional broadcast created with Vine on ESPN’s Monday Night Countdown. The Vine billboard ad was designed to promote a weekly #DunkinReplay Vine that would appear on Dunkin’ Donuts’ social media channels during Monday Night Football. TouchDDown!

Broadcasting 123

Broadcasting Paid Search Agency Ads Advertising Agencies 123

Hubspot

MAY 7, 2020

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. The world is numb to generic social media broadcasts. The world is numb to generic social media broadcasts. When we talk about social media tactics we often discuss great creative, influencers, and copy.

Social Media 94

Social Media Hubspot Trends Media 94

Marketing Insider Group

DECEMBER 11, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer.

Social Media 181

Social Media Media Marketing & Strategy Peer-to-peer 181

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Why Social Media Marketing Matters 1. Unparalleled Reach Social media platforms have billions of users worldwide.

Social Media 65

Social Media Allocation Social Marketing Media 65

Stevens & Tate

NOVEMBER 29, 2022

And while old marketing practices preached broadcasting a message to the masses, using a media mix to nail down a lead at a specific point along their buying journey is crucial and proven to be more effective to converting leads into sales. To do this, you must first understand your buyer personas.

Top of Funnel 111

Top of Funnel Media Funnel Advertising Marketing Funnels 111

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Social Media Video Basics. There are various ways you can approach your social media video content. Know your social media video specs. This also includes your social media ad videos as well.

Social Media 109

Social Media Paid Content Video Marketing Tips 109

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

Promotion 108

Promotion Terms and Conditions Eye-Tracking SWOT 108

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Avoid overt self-promotion and prioritize adding value to the conversation. Contact us.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

ClickZ

FEBRUARY 6, 2024

‘Less Social Media, More SnapChat’ Launched on February 2, 2024, this was the title of Snapchat’s latest campaign aimed at distancing the platform from the traditional social media tag and presenting it as an antidote to the issues plaguing other social media platforms.

Social Media 52

Social Media Media Differentiation Validation 52

Contently

APRIL 25, 2016

Yesterday, Hasbro jumped on the bandwagon of Facebook Live, the live-streaming feature rolled out to the masses in late January that quickly become popular—in part because Facebook has aggressively promoted live-streams to followers through push notifications. Also have music. And don’t film in an interrogation room. (h/t

Broadcasting 60

Broadcasting Facebook Buzz Social Media 60

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Martech

FEBRUARY 2, 2022

Denny’s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football’s “often-forgotten” offensive linemen in the brand’s cross-collegiate All-Pancaker Team promotion. However, she will gain even more exposure through the Denny’s promotion. Image: Denny’s.

Social Media 97

Social Media Paid Search Agency Social Marketing Advertising Agencies 97

ClearVoice

JANUARY 25, 2022

” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Ready to learn how to create social media videos your audience will love and share? How to create engaging social media videos. It sounds easy until you actually try it.

Social Media 104

Social Media Video Marketing Media Tips 104

Exo B2B

JULY 2, 2019

Not the platforms but the way the content is broadcasted on the platforms, i.e. the POE … A well illustrated acronym defined in Chad Politt’s “Content Promotion Manifesto” The arch-known principle of paid-owned-earned content. Social content – Source: MarketingProfs. What do they do then? Who are they?

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 107

Social Media Media Word of Mouth Business 107

Hubspot

JULY 23, 2019

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager.

Social Media 101

Social Media Social Marketing Media Planning 101

KoMarketing Associates

SEPTEMBER 28, 2016

That content can then be shared on social media channels. — Producerism: Being Your Own Media. Session Details : In this session, you’ll learn how to produce video from your mobile phone and use paid social media and search to distribute it and create demand for your audience.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. What is paid media?

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Hubspot

MARCH 5, 2020

More than likely, you've heard the debate on whether it's more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers. To get the most out of social media and email marketing, you'll want to fully integrate the two. Of course, that's easier said than done. McDonald's. Home Depot.

Social Media 90

Social Media Media Brand Identity Branding 90

Sprout Social

OCTOBER 21, 2020

As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience. With social media, brands can bring entertaining experiences into their audience’s homes and keep fans engaged until things return to “normal.”. It was social media entertainment gold.

Social Media 113

Social Media Media Analytics Custom Publishing 113

Nuvi

APRIL 15, 2021

– April 15, 2021 – Reputation, the global leader in reputation experience management (RXM), today announced that it has promoted Shannon Nash, CPA, Esq., at Cumulus Media. She managed the financial strategy for the San Francisco market of the second largest radio broadcasting media company in the U.S.,

Promotion 40

Promotion Cost per Acquisition CPA Lead Ranking 40

Webbiquity

OCTOBER 23, 2018

Producing high-quality, useful, non-promotional content is a great way to market and educate potential consumers of your products or services. Social Media. Building and maintaining an active social media presence gives you a chance to promote content to current customers and help generate new leads. Content Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

BuzzSumo

MAY 30, 2019

Your social media people share it on Facebook and Twitter. Why Doesn’t Your Onsite Content Blow Up on Social Media? For most of us, however, our social media channels are an echo chamber. The problem seems simple — stuff isn’t getting shared on social media. We’ve reversed the typical order of social media sharing.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Screenshot from Moz.com ALT: Promotional page for a webinar by Moz Increased Brand Awareness and Credibility 26% of marketers are concerned about how they’ll engage their audience in overcrowded digital marketing channels.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Stevens & Tate

APRIL 15, 2023

Establishing brand authority is invaluable when promoting your company, especially in the early stages. Video marketing uses motion pictures to promote your brand. Businesses receive multiple leads from various sources, including phone calls, walk-ins, referrals, emails, social media, and websites.

Marketing Management 105

Marketing Management Marketing & Strategy Marketing Strategy Effectiveness 105

Stevens & Tate

MARCH 4, 2024

In fact, audio advertising was recently ranked the fastest growth of any media ! Interactive Elements : Utilize interactive elements in internet radio ads, such as clickable links, to actively engage listeners and guide them directly to websites or promotional content, fostering immediate action.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Biznology

OCTOBER 15, 2018

Over the years, the relationship between people and mass media has faced some fundamental changes. Those changes include the arrival of Netflix as well as mobile phones with web access and the all-important social media. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Hubspot

JUNE 7, 2021

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. The good news?

Social Media 96

Social Media Social Marketing Media Planning 96

SmartBug Media

MARCH 15, 2024

Chatbots for customer service: AI-powered chatbots on your website or social media channels can provide instant customer support. Content creation: Simple content such as social media updates and product descriptions can be generated by AI. A related trend is promoting sustainable practices and initiatives.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Convince & Convert

FEBRUARY 25, 2016

Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. Rules: https://t.co/lB97h1nPTr

Social Media 90

Social Media Media Broadcasting Rules 90

Convince & Convert

JUNE 13, 2014

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. ” Customer service is evolving with the integration of social media. If you focus on the “help” first, then your audience will do promotion on your behalf.

Social Media 140

Social Media Media Plans Service Planning 140

Zoominfo

JUNE 19, 2018

Build anticipation for your new product drop by promoting teasers of your live stream in advance. Broadcast keynote speeches to your followers so they can feel like they’re right there in the audience. Promote your tradeshow booth : Give viewers a detailed look at your tradeshow booth before or during an event.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.

Social Media 80

Social Media Media Youtube Linkedin 80

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections. Essential Social Media Tools.

Social Media 111

Social Media Communities Work Management Media 111

Webbiquity

JUNE 1, 2021

Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical. But for your social media activity to successfully yield results, you need to do more than just broadcast content. Here’s what you can do beyond self-promotion.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Oktopost

MAY 11, 2020

In our seventh episode of “The Globalization of Social Media,” Colin Day , Managing Director EMEA of Oktopost hosts Lee Hackett , professional footballer with Wigan Athletic FC turned CEO of BluprintX , a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs grow revenue by using data and technology.

Digital Transformation 170

Digital Transformation Marketing Automation Services Broadcasting B2B Sales 170