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Podcast Marketing Statistics for Businesses

Spiralytics

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

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I Failed at Podcasting, and So Can You

Hubspot

was booming with startups. So I figured — why not launch a podcast called "Students vs. Startups … Showdown on the Potomac?". In hindsight, "Students vs. Startups" encountered a perfect storm, and I steered right into it. Ultimately, the podcast's failure boiled down to five major factors. And Washington, D.C.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Community building is a crucial part of its content marketing strategy. There are many examples of.

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Lucky for me, a major focus of our time together was influencer marketing. Why Influencer Marketing Is Faltering and How PR Can Save It. Micro-level marketing is a big deal. Kindness opens many doors online.

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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

This is going to dramatically increase costs for brands using Twitter as a major part of their social marketing program, as paying Twitter to increase distribution will join paying Facebook to increase distribution as teeth-gritting must-dos. But what if we stopped thinking about Twitter as a broadcasting tool?

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. a global healthcare advisor, providing guidance and market intelligence solutions. podcasts, webinars, publications, and industry research materials. HIMSS Innovation Center. HIMSS Analytics. Accelerators.