The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton
The Forward Observer
MARCH 29, 2024
She is also the author of Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement which was featured on episode 477 of the Marketing Book Podcast. Douglas Burdett, host of The Marketing Book Podcast. Her books are widely used by PR, marketing, and sales professionals, and universities.
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