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Get to connection faster: social customer care powered by HubSpot and Sprout

Sprout Social

Gone are the days when brands could broadcast discounts, deals and product information and “go dark” when a customer raised a complaint. Partnering with HubSpot for deeper—and faster—connection on social. Visualize the status of your support requests from both Sprout Social and HubSpot Service Hub.

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

SERP Position Zero. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Maintain any efforts to secure SERP Position Zero for terms important to your brand. Customer Acquisition Cost (CAC). Revenue Growth. 87% of U.S.

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6 do’s and don’ts that can make or break your internal product launch

Tomorrow People

Because of this reason, it’s important to broadcast your message using a variety of communication channels. This will positively shift the dynamic by demonstrating that you see your internal launch as an opportunity to facilitate collaboration and two-way communication. Don’t rely on one communication channel.

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The 11 Best Live Webinar Software of 2021

Hubspot

The team of WebinarNinja focused their tool development on making it easy to track and customize according to a prospect’s position in the funnel. We love how this platform: Integrates with CRMs such as Salesforce and Hubspot so you can easily track your leads. Broadcasts can be launched in under 60 seconds with their five-step wizard.

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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

This typically means that businesses with positive employer brands will have an easier time with recruiting, and they will also be able to hire the same candidates for less money. A strong employer brand requires at least two elements: You need to have a positive work culture that your current employees truly appreciate.

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Franchise Marketing Trends

SmartBug Media

Consider running a poll to invite people to express their opinions or broadcasting a live video to announce a new offering in real time. Franchise marketers are also leveraging social media platforms' interactive features to actively engage with their audience and gather feedback.

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Inbound Vs Outbound Marketing Channels

Martech Advisor

According to Hubspot's 2018 State of Marketing report, 74% of global organizations say that inbound is their ‘primary’ approach to marketing. One way to build sustained traffic with least ROI (when done right), is creating content that is capable of ranking in top positions (at least Page 1) in Google for target keywords.