How to integrate offline campaigns with your digital marketing strategy

Biznology

The ideal middle path is to integrate your offline promotions with your digital initiatives that will ensure better monitoring of your campaigns. Hashtags. Hashtags are among the more popular channels to track the effectiveness of offline campaigns.

How to Attract Talent With a Company Hashtag: 10 Inspiring Examples

Hubspot

Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. And what's a better way to make sense of social media noise than a well-branded hashtag? We live in the hashtag-driven society. Use Cyfe to archive hashtag results.

7 Tips to Launch Successful Twitter Promotions

Sprout Social

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. Use Promoted Tweets.

Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week

Hubspot

Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Facebook announced this week that it will be rolling out a hashtag feature to all of its users. Learn more about Facebook hashtags at Mashable.

Why Marketers Are Embracing Live Videos

Biznology

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. In April 2016, Land Rover decided to make a step in the right direction and start broadcasting test drives on Periscope and Facebook Live.

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Should Your B2B Company Be On Instagram?

KoMarketing Associates

As you grow, you can focus more on the finer aspects of the social platform, such as including more hashtags and even doing live broadcasts. This makes KoMarketing seem more “human” and not just an official front that’s set on promoting the company. It instantly shares something with the user, which is much more useful to them than simply sharing a service they offer or promoting a sale. Hashtags. Hashtags are insanely popular on Instagram.

Hosting a Google+ Hangout on Air for Your Healthcare Organization

Fathom

These public broadcasts are a great way for healthcare organizations to showcase medical research, hold physician roundtable discussions, announce organization news or publicly comment on a timely topic or event. Promote. Now that your event is official, promote it!

How to Leverage New Technology in B2B Marketing

KoMarketing Associates

These could include: Mentions of your company name with a hashtag. He uses the hashtag #semrush instead of tagging the username @semrush. EmailonAcid.com, an email automation platform, created it to promote their free trial.

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Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More

Hubspot

Best feature: The video from your broadcast is available to viewers for 24 hours after it ends. Ever seen someone tweet a link to their live broadcast, only to click it and find out the broadcast is over and there's nothing there to watch?

9 Examples of Outstanding B2B Weibo Profiles

KoMarketing Associates

Weibo is used as a channel to broadcast these events and, as a result, Citrix attracts many tech experts with these interests to follow and like their Weibo profile. . However, they aren’t promotional in nature, instead the focus is on sharing users’ pain points and the solution found. Intel is very good at using hashtag campaigns to focus on specific themes. Other users have adopted the hashtag and now there are more than 320,000 posts on the topic.

Boost Your B2B Marketing Efforts with Twitter Chats

EMagine B2B Blog

Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. Additionally, the chats use hashtags, which are words or phrases that are preceded by a “#” sign, example: # inboundmarketing. Hashtags allow people to follow the group conversation using Twitter Search. Make sure you promote your involvement using the appropriate #hashtags and across all your social media platforms.

Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media

Hubspot

Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on. 4) Promoting on-site activities.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns.

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation

Webcasts enhance Lithium’s content library since broadcasts are available on demand immediately after the event and are used in lead nurturing efforts. Promote your webinars well in advance. Then, she moves into promoting the event about a month beforehand.

7 of the Best Facebook Live Videos We've Ever Seen

Hubspot

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works.

10 Twitter Tools You’ll Actually Use

Sprout Social

First, come up with a branded hashtag for people to use when Tweeting about your chat. Then enter that hashtag into Tchat to see conversations going on in real time and engage. million hours of live video was broadcasted through Periscope.

15 Tactics for Successful B2B Social Media Marketing

Integrate

It’s a matter of give-and-take, not a one-way broadcast. If you think there's a possibility of automating your blog posts to go out at the optimal time of day with some trendy hashtags and expecting magic to happen, think again.

How to Produce an Internet Radio Show

Hubspot

The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. We broadcast every Friday morning at 10am Eastern. Broadcasting.

3 Beer Brands Brewing Great Social Media Campaigns

Contently

That stream was saved to YouTube for those who missed it on Periscope and Twitter, and was promoted on the New Belgium blog. ” New Belgium’s first Facebook Live broadcast took place in May, when the brand cut the ribbon on its newly expanded tasting room and outdoor space.

Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know

Hubspot

Launched last September , Hangouts on Air enable users to launch Google+ Hangouts (live video chat sessions with up to 9 other participants) that were broadcast live for all to see. Think of them like livestreamed broadcasts with the added bonus of multiple participants.

How to Socialize an Event

Hubspot

1) Pick an evergreen hashtag. We could have picked hashtags like “#MotoXBrasil2013,” “#MotoXMexico2013,” and “#MotoXPeru2013,” and this would have been delusional -- did we think that the events would be so popular that people will use the hashtag until the next event called MotoXBrasil2014?

4 of the Biggest Advertising Trends of 2016

Hubspot

From branded pop-up shops to larger promotional events , brands definitely embraced experiential marketing in 2016. When Warner Brothers wanted a unique way to promote the Suicide Squad movie at SXSW, they turned to the experiential ad experts at Milwaukee-based GMR.

11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

Hangout participants used the hashtag #askAstro on their Twitter or Google+ to ask the NASA crew about life -- both personal and professional -- while aboard the craft, which were then answered in real time.

How to use Twitter effectively & grow your brand

Sprout Social

Scheduling tweets and making sure that you use a couple of hashtags with every post doesn’t mean that you’re a master of Twitter. Understand how to use #hashtags. Twitter is the birthplace of the all-important social media hashtag. Hashtags group your content into categories and make your brand easier to find online. Twitter’s research discovered that tweets with hashtags improve engagement by 50% for brands. Don’t use spaces in hashtags.

Using Twitter in the Pharmaceutical and Medical Device Industries

EMagine B2B Blog

Viewers can send in their questions via Twitter through a #hashtag, and the moderator will respond both on the webinar and raply back to the question with the same #hashtag. This is also a great way to sound byte out the webinar or discussion for those who cannot be in attendance, but can search not he #hashtag later. Broadcasting of new blog posts, web pages, trade show attendance, industry news, new hires, and company philanthropic endeavors.

Why Your B2B Can’t Ignore Google+ Any Longer

EMagine B2B Blog

The type of content you post on Google+ and the amount of posting is in line with typical Facebook strategies, however Google+ utilizes profile tagging and hashtags much more. Google+ is one of the most under utilized social media networks in the B2B space.

“Scandal”: The Show That Twitter Built

Marketing Action

Smith recommends using hashtags and info blasts for promotion, and offers the example of #FacebookFriday, one of her own such gatherings. spoilers #752”), and would be careful to mark each batch blast with the hashtags #Scandal and #ScandalABC.

Why Tweeting isn’t enough – How to grow your Twitter Following in 5 East Steps

EMagine B2B Blog

This makes a strong case for regularly broadcasting and Tweeting to your audience. So, if your profile is compelling, your picture is professional, and you have some interesting hashtags, it seems natural that those you follow will want to follow you back. But, if you are using a post scheduling tool like Hootsuite , I would follow people who follow your followers (can you follow that logic) as well as influencers by hashtag or keyword. It’s all about the hashtags.

How Can Schools Incorporate Video into Their Admissions Marketing

Hubspot

You can broadcast live, from sporting events to on-campus speakers. They can broadcast (live or not) full lectures or put together short videos digging into a particular aspect of their field that makes the subject interesting for everyone. Everyone loves online videos.

How to Make Instagram Stories Like a Pro

Hubspot

If you toggle your screen to the "Live" option, you'll start filming and broadcasting live on Instagram. Add location, hashtag, and poll stickers. Hashtag. These days, social media is all about documentation.

How to Post Videos on Twitter – The Complete Guide

Magisto

But in order to post a video, we need to have a basic understanding of how to compose new tweets, add hashtags, descriptions, and prepare the groundwork for posting videos to Twitter. Tweets that were promoted with video saved an incredible 50% on cost per engagement.

14 Tips To Improve Organic Facebook Engagement

Strategic-IC

For marketers, live video ideas might include broadcasting a webinar from Facebook, or a Q&A session on key topics. Consider Current Trends and Hashtags. Try incorporating relevant trends and hashtags in your posts where relevant; Facebook will pick up when you’re discussing current trends and topics. When using groups, make sure your post is relevant and helpful to the reader (don’t use groups to just promote your service!)

Ultimate Guide to Social Media Marketing

Sprout Social

You can also share content that promotes your business, but do it sparingly. Also keep in mind a majority of your Tweets should be conversational rather than broadcasts. You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags.

The 24 Best Interactive Websites of 2015

ScribbleLive

map reveal the statistic that 75 cents out of every broadcast dollar has been wasted on the wrong voters. Together, we can help promote education globally. The use of the #leftbehind hashtag encourages continuing conversation on social media.

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

Main themes of this episode included determining how often to broadcast, apprehension about broadcasting live and making mistakes, and uncertainty about measuring success. Carefully choose your broadcast's headline: Remember, this is an opportunity to grab more attention from followers.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Whether it’s boosting a post or promoting a Tweet, social media advertising is a lot more common as these platforms start to grow. Instead, your social media stream is probably filled with broadcast posts (a headline/message with a link to an article or just text).

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

David Meerman Scott passes along tips learned while promoting his most recent book, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

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The Ultimate Guide to TV Ads

Hubspot

Some brands were bold, such as Winston Cigarettes using the G-rated Flintstones characters to promote their products. Folgers featured a married, suburban couple to promote their coffee. Broadcast / Cable TV Ad. Broadcast and cable TV aren’t synonymous. Just do it.

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Why Tweeting isn’t enough – How to grow your Twitter Following in 5 Easy Steps

EMagine B2B Blog

This makes a strong case for regularly broadcasting and Tweeting to your audience. So, if your profile is compelling, your picture is professional, and you have some interesting hashtags, it seems natural that those you follow will want to follow you back. But, if you are using a post scheduling tool like Hootsuite , I would follow people who follow your followers (can you follow that logic) as well as influencers by hashtag or keyword. It’s all about the hashtags.

Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In Follow Friday (#ff) - Follow Friday is a trend via the hashtag #ff every Friday on Twitter.