B2B Marketing Traction

NOVEMBER 8, 2013

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. Broadcasting messages on Twitter is free. Broadcasting messages on Twitter is free. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Martech

JANUARY 4, 2024

She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. followers) X/Twitter: MarshaCollier (229.7K LinkedIn: BWitcher (18K followers) X/Twitter: BrendanWitcher (20.6K LinkedIn: Marsha Collier (12.8K In your inbox.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167

Twitter Digg RSS Television marketing 167

Writing on the Web

JUNE 8, 2010

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Around 2004, sites like Facebook, Myspace, and Twitter came along, but they didn’t really pick up steam until 2006 and later. Content Marketing?"

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. And, make no mistake, brands have noticed this opportunity, especially since live videos on Facebook are on autoplay. Land Rover.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Broadcasters. Broadcast less and appreciate feedback more. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Webbiquity

FEBRUARY 28, 2023

Social Media and Influencer Marketing B2B eCommerce companies will continue to make more sophisticated use of social media to reach their target audiences this year, by engaging, not just broadcasting.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

OCTOBER 20, 2010

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. But Twitter is a social tool, not a broadcasting medium. Retweeting is a key part of the social interaction on Twitter. Answer them?

Twitter 100

Twitter Broadcasting Digg Social Media 100

Tomorrow People

OCTOBER 12, 2012

So news this week that UK prime minister David Cameron has joined Twitter should be a good thing, right? So what is the purpose behind David Cameron’s Twitter account? It seems that politicians see their number of Twitter followers as an indicator of their popularity with voters. Substance over style. Don''t chase followers.

Twitter 120

Twitter Blogger Television marketing Advertising Mediums 120

Tomorrow People

OCTOBER 12, 2012

So news this week that UK prime minister David Cameron has joined Twitter should be a good thing, right? So what is the purpose behind David Cameron’s Twitter account? It seems that politicians see their number of Twitter followers as an indicator of their popularity with voters. Substance over style. Don't chase followers.

Twitter 120

Twitter Blogger Television marketing Advertising Mediums 120

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Facebook video statistics. landscape).

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Zoominfo

JUNE 20, 2019

The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). 78% of online audiences are already watching video on Facebook Live. 90% think video quality is the most important aspect of Facebook Live videos ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. So I treat Twitter like a reporter rather than a cocktail party host.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. So I treat Twitter like a reporter rather than a cocktail party host.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Hubspot

JUNE 27, 2016

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works. 7 of the Best Facebook Live Videos We've Ever Seen.

Facebook 78

Facebook Video Marketing Broadcasting Best Practices 78

Biznology

AUGUST 31, 2012

In that article, Patricio Robles wondered if your Twitter followers are silent or fake. As I read it, it started to make me wonder why we all want Twitter followers. Or Facebook friend. We got on Twitter so that we could broadcast things we knew to audiences that wanted to hear from us and to hear back from them.

Twitter 80

Twitter Ethics Broadcasting Social Media 80

Chris Koch

AUGUST 5, 2011

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

ClearVoice

JANUARY 31, 2022

Facebook App update: Facebook announces its privacy center. Facebook is unveiling its Privacy Center for all users within the upcoming months. Twitter update: Twitter continues to expand feature access for reporting misleading tweets. #SocialMediaNews | written by @AltimeseNichole Click To Tweet.

Social Media 59

Social Media Media Broadcasting Privacy 59

Hubspot

MAY 7, 2020

The world is numb to generic social media broadcasts. In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. I’ll never forget when an esteemed colleague congratulated me on my new HubSpot role with a short video on my Twitter feed, versus a standard tweet.

Social Media 94

Social Media Hubspot Trends Media 94

ClearVoice

MARCH 31, 2021

Social media updates for Facebook. March 2021 — Facebook announced the F8 Refresh virtual summit is happening on June 2. Considering last year’s conference was canceled due to the pandemic, Facebook is ready for its virtual experience, streaming on the Facebook for Developers page. Think Zoom, but for Facebook.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). million interactions across Facebook, Twitter, and Instagram during U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). million interactions across Facebook, Twitter, and Instagram during U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. What We Know About Twitter Spaces. Twitter Spaces was softly rolled out to a small group of beta testers in late December and fully launched in May of 2021.

Social Media 96

Social Media Social Marketing Media Planning 96

Sprout Social

APRIL 29, 2020

The arrival of Facebook Live changed the playing field for content development in the online world. More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the US alone. If we look at the figures, Facebook Live currently generates more than 3,000 years of watch time every day.

Broadcasting 145

Broadcasting Facebook Tips Cross-Selling 145

Content Standard

MARCH 14, 2019

Calla started out using Facebook Live because of its easy functionality and potential to reach a large audience. Cala said the early tests are showing 300-400 percent greater conversion rate from Shopcast over Facebook Live, adding that this content has attracted visitors to stay on the shoe retailer’s website longer.

Tactics 108

Tactics Brand Identity Branding Planning 108

Content Marketing Institute

FEBRUARY 5, 2018

Use Facebook Live. It’s no secret reaching people with content (organically) on Facebook is tough. Reaching people with #content organically on @Facebook is almost futile, says @Nansida. Well, one of the most underused forms of content promotion on Facebook is live video. Create static Facebook videos.

Social Media 167

Social Media Promotion Media Content 167

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 57

Twitter Promotion Tips Television marketing 57

Sprout Social

NOVEMBER 30, 2021

The platforms that are currently offering social commerce are Facebook, Instagram , Pinterest and WeChat. Plans to add social commerce have already been announced by YouTube , TikTok and Twitter. For both Facebook and Instagram, Spark AR Studio is available for anyone to use. How to get started in social commerce.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Webbiquity

APRIL 30, 2020

Facebook is the largest social network with more than 2.5 Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn. Of course, many videos need editing before being broadcast. billion active users. Hashtagsforlikes.

Tools 232

Tools Social Media Social Networks Work Management 232

ClickZ

FEBRUARY 6, 2024

The campaign’s core message around Snapchat’s focus on real connections addresses growing user discontent with the isolation, misinformation, and social validation pressures on platforms like Facebook, Instagram and Twitter.

Social Media 52

Social Media Media Differentiation Validation 52

Content Standard

MAY 16, 2015

For many marketers, Twitter marketing is a balanced mix of intuition, personableness, data analysis, and good content to share. Before diving into the worst accounts, it would be best to see which Twitter accounts are succeeding in their roles. Given this look at a healthy approach to Twitter marketing, what do bad accounts look like?

Twitter 44

Twitter Studies Broadcasting Social Media 44

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. In Q1, Twitter hosted more than 1,200 live-streamed events. One in five Facebook videos is a live broadcast.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. While the number of hashtags itself does not mean anything, there are several ways businesses benefit by tracking these hashtags. Influencers.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Oktopost

JULY 2, 2020

Listen to the podcast: Watch the live broadcast: In today’s modern marketing and sales functions, nothing happens in the SaaS industry without the customer. Catch a conversation by searching for B2B Marketing Now. Subscribe wherever you listen to podcasts to stay up-to-date on our latest episodes.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Digilant

JANUARY 25, 2024

to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. Social media usage spans generations, with 58% of those 65+ using Facebook, 67% of those 50-64, 65% of those 30-49 engaging with Instagram, and 65% of the 18-29 demographic active on Snapchat. A startling 75% of these budgets, or between $7.5

Allocation 52

Allocation Cable Mobile Advertising Demographics 52