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SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. How many people viewed your Facebook page?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. She’s a rock star on Twitter and also speaks French.

Trending Sources

Reading between the lines of the latest Facebook usage data

grow - Practical Marketing Solutions

Despite recent growth by Pinterest and Instagram, Facebook remains the dominant social networking. While all of the major sites experienced growth, Facebook’s 71% user rate among online adults represents a significant increase from the 67% of just a year ago.

Twitter Unveils Live Video: Here's What You Need to Know

Hubspot

On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Twitter Profile : @Intel. Twitter Profile : @Cisco.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Risky Business: Can Liking a Facebook Page Cost You Your Job?

grow - Practical Marketing Solutions

Maybe it’s time to go back and examine which pages you’ve “liked” on Facebook. Four deputies and two civilian employees were fired after they “Liked” the Facebook page of the candidate opposing their boss in the campaign for sheriff.

Lessons for Your Brand from Facebook Live Video—As Told by Hashtags

Content Standard

It seems like every week something new happens on Facebook Live video. The reason DJ Khaled found explosive popularity on Snapchat is surprisingly simple: he was willing to broadcast seemingly trivial details about his life in great detail, and people loved tuning in.

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Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week

Hubspot

Companies like Google and Twitter have made some big changes for its business-oriented users that will make your week all the sweeter. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Learn more about Facebook hashtags at Mashable.

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11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group. Facebook Live.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. She’s a rock star on Twitter and also speaks French.

Why Teens Don’t Use Twitter: A Teenager’s Point of View

Modern Marketing

But in the case of Twitter, this young crowd seems to have been left behind. According to Pew Research users, only 8 percent of online teens use Twitter. Compared to the fact that 45 percent of online teens are on Facebook , that number is miniscule. If Twitter wants to keep growing, it needs to reach out to this key demographic. What can Twitter do to appeal to teens? Facebook is like going to an event with all of your acquaintances. Facebook.

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Twitter. Think of Twitter as an online broadcasting tool. Facebook. Facebook for B2B Marketing?

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8 Rookie Facebook Mistakes No One Should Still Be Making

Hubspot

Well, the same can be said for Facebook: Just because your business has a Page doesn’t mean that you’re using it right. Even with 10 years of Facebook behind us, we’re all guilty of committing our fair share of social oversights and slip-ups.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? Facebook Guides, Tips & Techniques. Facebook Apps and Tools. Facebook Changes.

10 Brands' Twitter Marketing You Can't Help But Love

Hubspot

Rather than broadcasting messages, users and brands are engaging in more direct communication. And the most prominent social channel for these one-to-one conversations is Twitter. Ten brands that are totally rocking modern-day Twitter marketing. Bonus: Bodyform on Facebook.

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Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

In fact, they question if Twitter is more of a broadcast medium than a social medium. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. It takes 20,000 twitter accounts to create just HALF of the content consumed via Twitter.

NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

Hubspot

I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company. The people we want to reach aren’t on Twitter.”. 10 Unexpected Companies to Follow for Twitter Inspiration.

Why do you want Twitter followers?

Biznology

In that article, Patricio Robles wondered if your Twitter followers are silent or fake. As I read it, it started to make me wonder why we all want Twitter followers. Or Facebook friend. We got on Twitter so that we could broadcast things we knew to audiences that wanted to hear from us and to hear back from them. While you might not describe Facebook or LinkedIn the same way, the ideas are similar. Image via CrunchBase.

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Twitter, 255 million active users. Guest post by Gary Dek.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. of the Navy, Office of Information at U.S. Share this on Facebook.

Why Facebook’s Future Is Brighter Than All of Social Media’s

Content Standard

When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. ” Why Twitter, LinkedIn, and Google+ Fail(ed).

All your best content may now be considered fake news

Biznology

In order to protect their readers, Facebook and others are considering filtering out the fake from the real in order to slow down or even stop a proliferation of willful and wanton deceit. It’s time for you to really invest in your own personal or professional social platforms.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook SEO.

11 Myths of Social Media Marketing

Webbiquity

This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Share this on Facebook.

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Social business and knowledge as an accident of paper

Biznology

Old-time radio was dominated by broadcasts of live drama, comedy and musical performances – a voice-only theater for the masses mimicking the old Parisian Théatrophone – live opera and theater plays made available to subscribers via a network of telephone lines.

Tackling social media: don’t do it all!

Biznology

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Here is a brief breakdown of how businesses use five popular social media platforms: Facebook : Businesses use Facebook to build a loyal community around their brands.

5 Great Reasons to Retweet Others on Twitter

Webbiquity

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. Now virtually every blogger and business user on Twitter tweets their own content, and there’s absolutely nothing wrong with that—it’s one of the strengths of the platform. But Twitter is a social tool, not a broadcasting medium. Share this on Facebook.

20 Expert Tips for Better Facebook Marketing

Hubspot

If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. Nurturing a Facebook presence that actually provides business benefits takes some work. Understand How Facebook Works.

Live Video in 5 Steps: From Creation to Measurement

Modern B2B Marketing

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. update on Twitter. Engagement is a key part of your broadcast.

The State of Social Media Engagement and 3 Proven Ways to Boost It

Act-On

Just publishing more and more content, broadcast style, won’t cut it, either. We all got a hard lesson in reach two years ago when Facebook slashed organic reach down to single digits. In the case of Facebook, reach and engagement are currently linked. Social media is growing up.

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New York Times: all’s fair in love and marketing

Biznology

I quoted Guy Kawasaki’s sage advice in my article, Tweet like Guy Kawasaki for Twitter success. Our Twitter account is run by the newsroom. Our Facebook is run by the business side. (p.

Skills CMOs Look For When Building a Modern Marketing Organization

Modern Marketing

Customer insights specialists must become adept at mining data, asking consumers new questions and seeing patterns of behavior that inform the development of the CDJ maps. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs.

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Sometimes you don’t need community. Sometimes you just need a hamburger

grow - Practical Marketing Solutions

I don’t need human connection through Twitter. A Twitter chat? A Meerkat broadcast? I would rather get a good deal than be part of the car wash Facebook community. In fact, I would probably NEVER join a car wash Facebook community. A Twitter chat?

Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

Modern B2B Marketing

In fact, Brandlive reports that 79% of businesses perceive live video as a more authentic way to connect with audiences, and users are 10x more likely to comment on video than other forms of media, according to Facebook. Broadcast Your Brand.

Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know

Hubspot

If those new feature announcements look and feel a whole lot like the experiences you're used to on Snapchat and Facebook Live, your instincts aren't wrong. And from a technical standpoint, Instagram's live content is better represented as a healthy mix between Facebook Live and Snapchat.

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6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

For instance, when the settings for Periscope (an app for live-streaming video) defaulted to broadcasting a user’s location , people legitimately freaked out. Disconnect Klout from your Facebook profile if you don’t want the world to see your non-public updates,” he cautioned.

5 Social Media Savvy Nonprofits

Modern Marketing

Twitter. Some organizations treat like Twitter like just another broadcasting channel, tossing up the latest plea for funding or information about their next gala. The National Wildlife Federation has mastered the art of engagement on Twitter. Facebook.

Hindsight 20/20 Series: 2, Beware of the social digital divide(s)

Biznology

Many will come – early adopters and folks familiar with Facebook and Twitter – but many others will not. Facebook seems to be doing OK with their one billion users, despite having five or six billion people not adopting it yet.

What’s the Best Platform for Live Video Marketing in 2016?

Content Standard

As the NFL season gets underway, you may notice something different—at least if you’re on Twitter. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. Facebook. Twitter. Twitter managed to do that with its NFL deal.

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